Faculty Directory

Strategic Communication

Organizations — corporate, nonprofit, governmental or otherwise — communicate with diverse groups of stakeholders, such as consumers, employees, shareholders, community leaders, political parties and voters … the list is seemingly infinite. In the broadest terms, the strategic communication faculty study relationships, interactions and messaging between these organizations and stakeholders, with an eye toward their foundational communicative processes.

They draw from a diverse set of disciplines, often grounding our research in communication, business, psychological and sociological theories. They also rely on a wide range of methodologies, most commonly quantitative experiments and surveys, but also qualitative and historical approaches. Typically their research and teaching interests center on the fields of public relations, advertising and marketing communication, as well as their application in areas as wide ranging as management, nonprofit, advocacy, science, health, crisis and risk communication — to name only a few.