Sports Media Management

Shaping how sports reach audiences

The sports media management concentration prepares you to navigate the business side of sports communication. You’ll learn how strategy, audience insight, and industry relationships determine how content is created and monetized. Through coursework and hands-on experiences, you’ll explore how networks, teams, advertisers, creators, and fans come together in today’s sports media ecosystem.

You’ll study programming decisions, audience behavior, market research, and promotional strategy while gaining the skills to help organizations grow reach and revenue. By understanding how sports content travels from concept to consumer, you’ll be ready for roles in programming, marketing, analytics, and media operations.

Courses

You’ll combine standard sports media courses with advanced skills courses that match your interests. Here are a few experiences to look forward to:

Careers

The sports media management concentration prepares you to succeed in the business side of sports communication and builds the skills needed to navigate programming, marketing, analytics, and audience strategy, helping organizations deliver content effectively and grow their reach.

Faculty

You’ll take classes taught by former sports media professionals and adjunct instructors, most of whom are working journalists, sports media producers, and sports media strategic communicators.