Sports Media Management

Shaping how sports reach audiences

The sports media management concentration prepares you to navigate the business side of sports communication. You’ll learn how strategy, audience insight, and industry relationships determine how content is created and monetized. Through coursework and hands-on experiences, you’ll explore how networks, teams, advertisers, creators, and fans come together in today’s sports media ecosystem.

You’ll study programming decisions, audience behavior, market research, and promotional strategy while gaining the skills to help organizations grow reach and revenue. By understanding how sports content travels from concept to consumer, you’ll be ready for roles in programming, marketing, analytics, and media operations.

What you’ll learn

The essentials of producing live and studio sports content for TV, video, and streaming platforms.
Roles within live and studio sports production and how they work together to bring sports stories to life.
How to research, pre-production, and post-production shape great audio and video sports media, from concept to final cut.
Practice creating and delivering real sports content using industry-standard tools and workflows.
How to adapt production techniques for traditional broadcasts and cutting-edge streaming environments.

Curriculum

This program builds a broad multimedia foundation and provides advanced hands-on training in production.

Courses

You’ll combine standard sports media courses with advanced skills courses that match your interests. Here are a few experiences to look forward to:

Producing Sports Studio Shows

Explore the vital role of a producer in the creation of sports content for television broadcast and digital platforms, and learn how to produce a single story, a sportscast, a dedicated sports show, a game broadcast, and digital exclusive content.

Producing Live Sports Events

Learn how to operate in a variety of live event/broadcast production environments.

Extracurricular opportunities

Big Ten StudentU

IU Student Television

WIUX Pure Student Radio

Careers

The sports production concentration prepares you to thrive in a fast-changing media landscape and builds the skills needed to succeed in live and studio production, from operating technical positions to shaping broadcasts that keep fans engaged.

Explore careers in sports media

Faculty

You’ll take classes taught by former sports media professionals and adjunct instructors, most of whom are working journalists, sports media producers, and sports media strategic communicators.

Meet Media School faculty

For three years, I was an undergraduate producer for the Little 500 broadcast, and my senior year was my favorite one because of how much effort the entire crew put into it. That overall experience was my introduction to producing and what made me fall in love with the craft.
Emma Watson, BA'24, producer at NEP south Florida