Social and Digital Media

Send a message to the world

The digital age is now. The growth of social and digital media technologies has transformed the creation and delivery of news, opinion, and entertainment. The social and digital media concentration prepares you to create, disseminate, and analyze content in an effective and ethical manner.

Through various media courses tailored to broaden your understanding of multimedia platforms, you’ll learn the fundamentals of social media, the strategy and culture surrounding it, and how to effectively create and distribute your own content.

What you’ll learn

functional aspects of social media and how messages are created and disseminated
to analyze the cultural implications of the social media space and how social media has grown into a global, multifaceted environment where numerous groups of people interact and compete
to apply the strategic and theoretical elements of social and digital content and how it is distributed to your own area of interest
how to create content that effectively engages and communicates with an audience

Curriculum

This program emphasizes the critical analysis of media culture, systems, and theory, combined with an applied understanding of content creation.

See concentration requirements

Courses

You will broaden your skillset by taking introductory and advanced courses that develop your multimedia skills. Here are some experiences to look forward to.

Social Media Cultures

Examine the history of social media technologies, how people construct identities and relationships on social media, and how misinformation affects online experiences.

Social Media Tactics

Discover how social media skills are effectively utilized in commercial and non-profit communication across fields such as advertising, journalism, media management, and public relations.

Faculty

Your professors will include veterans of the media field, including a former ESPN broadcaster, a foreign correspondent, and several distinguished media researchers. You'll explore the history of social and digital media technologies, how to effectively use social networking tools, and the impacts media has on our culture.

Meet Media School faculty

Observatory on Social Media

Center

The Observatory on Social Media unites data scientists and journalists in studying the role of media and technology in society, and building tools to analyze and counter disinformation and manipulation on social media.

Visit the OSoMe's website

Careers

You’ll graduate prepared to work for an array of organizations in various areas such as content creation, social media management, content strategy, marketing, and digital media production.

Explore social media careers

The Media School helped prepare me for a career in social media through its unique course offerings, amazing professors, and on-campus internship experiences.
Bella Doss, BAJ’22, social media coordinator, Dittoe Public Relations