Description of the video:
IU campus shots roll, beginning with the Sample Gates and Franklin Hall.
Voiceover, Nicholas Browning, associate professor at The Media School: The strategic communication concentration at The Media School is basically what we do at the grad level. That kind of combines the interests of advertising and public relations.
Browning speaks to the camera before shot switches to interview with graduate student.
Hazel Lee, M.S. strategic communication student: I cannot imagine expanding my knowledge and the communication skills without a concentration in strategic communication. The program really helps me have more confidence to develop my career in public relations.
Classes occur with students presenting and discussing.
Browning: So the idea was, it's probably better for us to have something like strategic communication at this level because it's bringing in a more multi-disciplinary view.
Browning speaks to the camera.
Browning: It's getting these fields together, I think better preparing students for a wider array of opportunities. Having it be a bit more broad opens those opportunities up. And that's what is really important for us.
Students work in a media lab and talk in Franklin Hall.
Lee: To be an effective communicator and a storyteller, the program pushes us to have perspectives from both practitioners and researchers.
Lee speaks to the camera.
Lee: For example, we can develop a public relations campaign proposal to cultivate an eye-first strong visuals. And at the same time, we conduct in-depth research on campaign management.
Students work together. A closeup of a phone scrolling.
Browning: Too many times people will try and put the cart before the horse in communication. They'll say, we need to create a Twitter campaign.
Browning speaks to the camera.
Browning: Why? Who are you talking to? Why are you talking to them? What is the purpose of that? We help you try and take a step back and think about what it is you're communicating, about, who you're communicating to, and why.
Campus shots roll beginning with a focus on the Sample Gates facing Kirkwood.
Lee: I'm looking forward to working as a media specialist, providing trustworthy information to targeted audiences.
Black screen. Text: Indiana University. Mediaschool.indiana.edu
