Combine your skills in storytelling and creativity with business acumen to sell products, promote ideas and develop communication campaigns with careers in marketing, advertising and public relations.
92%of public relations agencies predict growth in the next five years
$180 billionis spent annually by U.S. advertisers
Through company emails, posts on our intranet or via a national news release, each detail is carefully crafted to tell the best story possible to our employees and customers.
Becca Arrington, BAJ’14, senior corporate communications specialist at Finish Line
Develop and execute a public relations campaign for a nonprofit organization. Produce a campaign proposal to meet a client’s business objectives, and learn how to pitch it.
Learn the concepts associated with branding and brand equity, and apply them to analyze case studies of brand creation, development and execution.
Learn how to design, implement and evaluate promotional materials and marketing campaigns for television programs, radio formats, cable services, the web and new media.
Apply your classroom learning to real-world scenarios in student media outlets and organizations, including:
The IU Beth Wood chapter of the Public Relations Student Society of America provides practical opportunities to explore and prepare for careers in public relations. The chapter hosts monthly meetings, offers networking opportunities, provides public relations services for clients and competes in the national Bateman Case Study Competition.
Visit the chapter’s website
IU Ad Club is the campus chapter of the American Advertising Federation. The club provides networking opportunities, and it develops and pitches a complete advertising campaign for the National Student Advertising Competition each year.
Join the IU Ad Club
