Marketing, Advertising and Public Relations

Career possibilities

  • Marketing manager
  • Advertising account representative
  • Social media manager
  • Public relations specialist
  • Communications coordinator
  • Spokesperson
  • Public affairs specialist
  • Copywriter
  • Advertising creative director
  • Media buyer
  • Digital communications specialist
A student in a suit gives a speech at a podium.

92%of public relations agencies predict growth in the next five years

$180 billionis spent annually by U.S. advertisers

The specializations available to you depend on your degree program and concentration, so be sure to check with your academic adviser before making any curriculum choices.

Becca Arrington

Through company emails, posts on our intranet or via a national news release, each detail is carefully crafted to tell the best story possible to our employees and customers.

Becca Arrington, BAJ’14, senior corporate communications specialist at Finish Line

Agency Practicum — Agency 7

Agency 7 is a fully integrated marketing communication agency run by hand-selected student associates. The practicum course provides valuable experience for students to collaborate and work with real-life clients.

Media Promotion and Marketing

Learn how to design, implement and evaluate promotional materials and marketing campaigns for television programs, radio formats, cable services, the web and new media.

Or, work on the account side of student media organizations: