Sports Content

Where the story meets the game

The sports content concentration trains you to create written, visual, and on-air content that informs, entertains, and engages audiences across platforms. As you build skills in writing, broadcasting, social media, and multimedia storytelling, you’ll develop the versatility needed to thrive in sports journalism, on-air roles, and digital content production.

You’ll gain practical experience producing a range of sports media, from game recaps and feature stories to broadcasts, podcasts, and social content. By understanding how audiences consume sports and how messaging works across channels, you’ll learn to craft content that connects and stands out in a crowded media landscape.

What you’ll learn

Understand how different types of sports content – broadcasts, podcasts, social media, and more – work together to create a complete fan experience
Build confidence in writing, broadcasting, podcasting, and social media storytelling that grabs attention.
Combine journalistic integrity with strategic communication to craft compelling sports narratives.
Collaborate with other creators to produce multimedia content that feels seamless and engaging.
How to tailor your content for different platforms and audiences by understanding demographics and cultural context.
Create a polished portfolio that highlights your unique voice, versatility, and readiness for the sports media industry.

Curriculum

This program writing, broadcasting, social media, and multimedia storytelling skills.

Courses

You’ll combine standard sports media courses with advanced skills courses that match your interests. Here are a few experiences to look forward to:

Sports Managing and Writing

Explore your research skills, longform approaches to writing, character profiles, and multi-part stories with the production of multiple major stories and submission for publication to sports media outlets.

Social Media in Sports

Builds skills in content creation and management on the major social networks and explores the implications of audience demographics and communication theory for social media engagement.

Extracurricular opportunities

Big Ten StudentU

Create on-air talent segments, game recaps, and digital content while contributing to live sports broadcasts.

IU Student Television

Develop on-air and behind-the-scenes skills by producing and delivering sports segments for student-run TV programming.

WIUX Pure Student Radio

Call games, host sports shows, or create audio stories for IU’s student-run radio station.

Indiana Daily Student

Report, write, photograph, or produce sports stories for IU’s award-winning student newsroom.

Careers

The sports content concentration prepares you to excel in a dynamic media landscape and builds the skills needed to craft compelling stories across platforms, from writing and broadcasting to creating digital content that connects with today’s audiences.

Explore careers in sports media

Faculty

You’ll take classes taught by former sports media journalists and professionals, sports media producers, and sports media strategic communicators.

Meet Media School faculty