Strategic Plan

Shaping the future

A Vision for Media Innovation and Impact

Strategic Plan | 2025-2030

The Media School at Indiana University (IU) was founded to meet the demands of an evolving, interconnected media landscape. Since 2014, the school has united diverse academic areas in a collaborative environment that fosters deep disciplinary expertise while encouraging cross-disciplinary innovation. This approach reflects the modern media industry, where insights from different fields enrich one another to solve complex challenges and drive meaningful impact.

What sets The Media School apart is its breadth, depth, and real-world application. Few institutions offer such a comprehensive range of media disciplines—such as journalism, film, advertising, media studies, and game design—each firmly rooted in critical inquiry, theoretical foundations, and hands-on practice. Students engage in media creation from day one, whether producing content for local radio, conducting research in top-tier centers, or exploring emerging storytelling techniques in cutting-edge media labs. This integration of academic rigor and practical experience ensures graduates leave with both industry-ready skills and a deep understanding of media’s role in shaping culture, public discourse, and society.

The Media School prepares students not only for today’s careers but also for the challenges and opportunities ahead. The school addresses pressing issues such as misinformation, AI ethics, and media’s role in social justice, while leading advancements in emerging entertainment technologies. Initiatives like AI-driven storytelling and global media platforms explore how innovation can foster cultural connection, elevate diverse voices, and address societal challenges. With state-of-the-art facilities, a world-class faculty, and strong industry partnerships, The Media School is shaping the next era of media.

As The Media School marks over a decade of achievements, this strategic plan builds on its foundation and sets a bold course for the future. Aligned with IU Bloomington’s 2030 Plan, the plan outlines key priorities to elevate the school’s profile, enhance student success, and advance transformative research and creative work. The school remains committed to strengthening community engagement, reinforcing academic and operational excellence, and ensuring long-term sustainability. These priorities position The Media School to redefine media education, inspire bold innovation, and extend its impact beyond the classroom—into industries, communities, and the world.

"By fostering innovation, deepening our commitment to critical inquiry, and equipping students with the adaptability to shape an evolving industry, we are building a foundation for long-term success—not only for The Media School, but for the broader impact of media on society and culture."

Dean David Tolchinsky

Mission

The Media School at Indiana University prepares students to thrive in a dynamic and ever-changing media landscape by blending hands-on learning with deep critical and theoretical understanding. Through innovative research, ethical practice, and interdisciplinary collaboration, we empower students to challenge conventions, address societal issues, and shape the future of media.

Vision

To be the world’s leading interdisciplinary media school, where creative practice meets critical inquiry, fostering ethical, innovative, and globally minded media professionals and scholars who shape the industry and society.

Core values

Bridging History, Theory, and Practice

We believe the best media creators and scholars understand the “why” behind the “how.” Our programs connect hands-on experience with a deep foundation in history and theory, ensuring students engage with media in a way that is informed by the past, relevant to the present, and forward-thinking for the future.

Ethics and Integrity

We are dedicated to fostering a media landscape that prioritizes truth, fairness, and accountability, preparing students to make ethical decisions in complex environments.

Creativity and Innovation

We embrace cutting-edge tools, techniques, and approaches to push the boundaries of what media can achieve.

Inclusive Excllence

We celebrate the full range of individuals, perspectives, backgrounds, and experiences, working to create a media environment where all voices are heard and every community is represented.

Collaboration and Interdisciplinarity

We thrive at the intersection of disciplines, encouraging collaboration across media fields and with other areas of study to solve complex problems.

Global and Local Impact

From Indiana to the world, we are committed to addressing critical societal challenges through media that informs, engages, and inspires.

Future-Ready and Adaptable

We prepare students to thrive in an evolving media landscape, equipping them with the mindset and capabilities to adapt and lead through future challenges and opportunities.