Fashion Media

Create trending content

Digital communication has expanded the potential that lies at the intersection of fashion and media. Fashion media is an interdisciplinary concentration that combines Media School courses in storytelling and digital media with Eskenazi School of Art, Architecture + Design courses in apparel merchandising.

You’ll learn the history and role of professionals and institutions in shaping communications in fashion, beauty and lifestyle media, and gain content creation experience that can be applied to a variety of roles within the fashion industry, including brand management, fashion journalism and social media marketing.

What you'll learn

key elements of fashion and merchandising
core media tools and skills such as reporting, podcasting, photojournalism, graphic design and social media strategies
theory and analysis behind brands and merchandising
demonstrated understanding of gender, race, ethnicity, sexual orientation and other forms of diversity in relation to mass communications

Curriculum

This concentration allows you to think, plan, and communicate critically within fashion, beauty, and lifestyle media.

See concentration requirements

Courses

You'll take courses in both fashion and merchandising in the Eskenazi School of Art, Architecture + Design, and fashion media in The Media School. Here are a couple experiences to look forward to.

Dress Studies: Behavioral Analysis

Apply concepts and theories from social psychology to study how clothing affects the self and others.

Reporting on Fashion, Beauty, and Lifestyle

Gain hands-on experience in multimedia fashion, beauty and lifestyle storytelling.

Faculty

Learn from and collaborate with professors from The Media School and the Eskenazi School of Art, Architecture + Design. Our faculty are ranked among the top media researchers and professionals in the world.

Student organization

A fashion photo shoot in a house. The two models are on a staircase holding a hamster in a ball.

Season magazine

Season magazine is IU's only student-produced fashion magazine, highlighting both national and local trends in fashion, beauty and art. Season is entirely inclusive and strives to showcase the diversity of IU and the Bloomington community.

Read Season

Careers

The fashion media concentration will prepare you for a career in fashion, beauty and lifestyle media and content creation in a variety of positions, including influencer media manager; sustainability and social responsibility media manager; digital data specialist; fashion, beauty and lifestyle reporter; and more.

Explore media careers

Fashion media includes everything from global media and writing and editing to content creation and more. It allows students to help shape the future of storytelling and explore various conversations about fashion and business.
Anna Spitzer, BA'09, assistant vice president of brand engagement and advocacy at L’Oreal USA