Description of the video:
Words appear. The Media School: Indiana University
Rob Potter, Media School professor: “Advertising is”
The entrance of Franklin Hall, home to The Media School, appears on screen.
Rob Potter: “a major underpinning of”
The shot pans from the skylight in the Franklin Hall down to the seating in the commons.
Rob Potter: “the worldwide media ecology”
Kelly King teaches a class.
Rob Potter: “and a lot of media products are only in existence because there’s advertising support behind it.”
Rob Potter appears on screen.
Rob Potter: “It’s a growing part of the industry. And one of the things that is central to our approach in The Media School is”
Kelly King’s class appears on screen.
Rob Potter: “the power that advertising has to influence people.”
Melanie Sarge, assistant professor, appears on screen.
Melanie Sarge: “It’s really important today because brands,”
Kelly King teaches and students talk in her class.
Melanie Sarge: “they dominate the field.”
Rob Potter: “It’s designed to attract two different types of students. One type of student is someone who is”
Rob Potter appears on screen.
Rob Potter: “interested in creativity, but also really interested in media psychology.
Kelly King teaches a class.
Rob Potter: “And then the other half is really someone”
Rob Potter appears on screen.
Rob Potter: “who views themselves as a creative.”
Bill Schwab, professor of practice, appears on screen.
Bill Schwab: “The most important thing I think that students learn is to think creatively, to think strategically.”
Kelly King teaches a class.
Bill Schwab: “We’ve really spent a lot of time emphasizing how to develop ad strategies.”
Students in Rob Potter’s Advanced Media Measurement and Metrics class talk and one grabs a set of headphones for media measurement.
Rob Potter: “I teach a course called Advanced Media Measurement and Metrics.”
Rob Potter appears on screen.
Rob Potter: “I teach advertising students how to use things like”
Rob Potter attaches a measurement tracking device to a student’s wrist.
Rob Potter: “biometrics and eye tracking and advanced research methods for”
Close-up of a measurement tracking device attached to a student’s hand and wrist
Rob Potter: “trying to figure out the effectiveness of advertising.”
Melanie Sarge appears on screen.
Melanie Sarge: “Brand Strategy and Media Management”
Students work on their laptops in Kelly King’s class.
Melanie Sarge: “can help students learn how to deal with both on the client side of things as well as the product development side.”
Melanie Sarge appears on screen.
Melanie Sarge: “Their final culminating project is a brand audit”
A student raises his hand in Kelly King’s class.
Melanie Sarge: “and they suggest different recommendations for that branch based on what they learned throughout the course.”
Rebecka Hammond: “In the real world you work”
Rebecka Hammond, advertising student, appears on screen.
Rebecka Hammond: “with a group of five and you each have a different position and those classes”
Kelly King’s students appear on screen.
Rebecka Hammond: “mimic that. They teach you a lot of important skills like working with others and how to take criticism.”
Rob Potter: “I try to get people used”
A student in Kelly King’s class points toward another student’s computer.
Rob Potter: “to receiving critiques, quantitative scientific critiques of their work and”
Rob Potter appears on screen.
Rob Potter: “then try to figure out how to adjust their creations to respond to those.”
Bill Schwab appears on screen.
Bill Schwab: “The portfolio class, as the name implies, is to help students create an online portfolio.”
An advertisement made by students in MSCH-A450 for the Lincoln Boyhood National Memorial appears on screen. The ad has a headshot of Abraham Lincoln and the words “In Indiana, we raise more than corn” and other written copy.
Bill Schwab: “They design a website and then we review techniques to”
An advertisement made by students in MSCH-A450 for the Lincoln Boyhood National Memorial appears on screen. It has a painting of Abraham Lincoln splitting logs and the words “Abraham Lincoln split rails for fun. Then he became president. Get tough like Abe!” and other written copy.
Bill Schwab: “produce high-level creative work. And the students will leave the course with”
Bill Schwab appears on screen.
Bill Schwab: “everything they should need as kind of a job kit.”
Rebecka Hammond appears on screen.
Rebecka Hammond: “Anyone that majors in advertising and graduates”
Students work on their laptops in groups in Kelly King’s class.
“Rebecka Hammond: “you need a portfolio. So I think that it’s just a really important class for everyone to take and”
Rebecka Hammond appears on screen.
Rebecka Hammond: “it’s been my favorite class so far.”
Advertising students gather for a photo in the Ken and Audrey Beckley Studio in Franklin Hall.
Melanie Sarge: “So having access to the courses that are taught”
Melanie Sarge appears on screen.
Melanie Sarge: “across the Media School really gives I think our students an advantage.”
Advertising students get ready to pose for a photo in the Ken and Audrey Beckley Studio in Franklin Hall.
Melanie Sarge: “I have students that graduate and go all different directions. It’s because students are”
Students look at photos on a camera in the Ken and Audrey Beckley Studio in Franklin Hall.
Melanie Sarge: “getting to experience the multifaced nature of advertising. And that’s one of the coolest parts”
Kelly King’s class laughs as they pose for a photo in the Ken and Audrey Beckley Studio in Franklin Hall.
Melanie Sarge: “about advertising is that there’s so much there for”
Melanie Sarge appears on screen.
Melanie Sarge: “all different types of people.”
Words appear. Video by Christina Mercedes. Music: Brand New by Mark Petrie and Phil Symonds.
Words appear. INDIANA UNIVERSITY. iub.edu.
