Be Exceptional
Two teams of students in Advertising Portfolio Workshop II took on software company Adobe as a real-life client and created a campaign to drive awareness and encourage the use of the application Adobe Stock among IU students. The students pitched their campaign to Adobe executives and University Information Technology Services, and the winning campaign will be implemented on all nine IU campuses.
This campaign, “Be Exceptional,” is based on the insight that students are looking for ways to stand out from other students whenever possible.