Research and Creative Interests
- communications strategy and integration
- message development
- corporate communications
- communications ethics
- crisis communications
Dave Groobert joined The Media School faculty after more than 30 years as a public relations practitioner in Washington, DC.
Dave’s industry experience was gained through working at numerous marketing communications agencies and a publicly traded international telecommunications company. Most recently, he founded the Washington office and ran the U.S. operations of Environics Communications, a Toronto-based public relations agency, for 15 years.
Before joining Environics, Dave was a senior vice president in the Washington office of Hill & Knowlton, where he ran the marketing communications and technology practices. He was also director of public relations at COMSAT Corporation, the publicly traded global satellite communications company, where he supervised domestic and international communications for the corporation and its four business units. Prior to COMSAT, Dave held senior positions in the PR division of two national advertising agencies in Washington and Baltimore.
Dave’s client experience includes some of the best-known domestic and international corporations, brands and organizations across a variety of market sectors including associations; philanthropic and cause-related organizations; consumer goods and services; healthcare and life sciences; technology and telecommunications; financial services and corporate communications; and sustainability. His communications campaigns have been profiled in a variety of national trade and business publications including Advertising Age, Health Care Marketing, Restaurant Business, and The Wall Street Journal. Under Dave’s leadership at Environics, the Washington office won two Public Relations Society of America Silver Anvil awards, the highest recognition granted in the public relations industry.
A Washington native, Dave is a 1986 cum laude graduate of the S.I. Newhouse School of Communications at Syracuse University with a major in advertising, and he holds a master’s degree in management and leadership from Western Governors University. Before joining IU, he frequently guest lectured on public relations and marketing communications in the business and communications schools at several Washington-area universities. Dave also wrote the chapter on corporate communications for the book Essays on Governance: Thirty-Six Critical Essays to Drive Shareholder Value and Business Growth, published by Advantage Media Group.
At The Media School, Dave teaches multiple courses in the public relations concentration, a senior-level course in the advertising sequence, and serves as faculty advisor to the IU Public Relations Student Society of America (PRSSA) chapter and the IU student team participating annually in the national PRSSA Bateman Competition. He is also the faculty mentor to the 2022 class of Media School Ernie Pyle Scholars.