10-11:15 a.m.
Nov. 7
Franklin Hall, room 114
Communication with purpose is the name of the game and can take many forms over the course of your career. Explore the strategy behind public relations and other communication roles. Panelists include:
Moderator: senior lecturer Dave Groobert
BAJ'03, SVP, director of media relations, Greentarget
Lisa Seidenberg is a seasoned media relations expert with nearly 20 years of experience leading strategic initiatives for top law and professional services firms. At Greentarget, she shapes overarching media strategies and drives the firm’s best-in-class media offering. Recognized for her leadership and storytelling, Lisa has been named to the Qwoted 100 and the Top Women in PR lists and is widely respected for her mentorship in the field.
BAJ'04, PR/COMMUNICATIONS CONSULTANT, BRIGHT SPOT PUBLIC RELATIONS, LLC
Alicia has held roles in media relations, corporate communications, event planning, and brand management with several organizations, including Baxter Healthcare Corporation, Generation Bio, and M. Holland Company. Alicia is also a certified life coach. She is on the board of directors for the Chicago chapter of the IU Alumni Association and is a member of The Media School Alumni Board.
BAJ'10, Vice President, Dittoe Public Relations
With 15 years of industry experience, Greta has developed and executed successful PR strategies at the local and national level for clients in nearly every industry and is well-versed in crisis communications, media training, thought leadership, and integrating PR with social media and marketing strategy. Greta also leads Dittoe PR’s hiring, recruitment, onboarding, and training strategies while also supporting business efforts that propel Dittoe PR forward as an agency.
BAJ'04, principal, Thexton PR
As the owner of Thexton PR, Rachel provides strategic communications counsel and leads the development and implementation of public relations programs tailored to client needs. With over two decades of experience, she specializes in media relations, stakeholder engagement, and multicultural communications, particularly in Western Canada.
