Mailland discusses Atari and Nintendo in new publication
Associate professor of media management, law, and policy Julien Mailland published “How Nintendo bled Atari Games to death” in Popular Science on April 20.
Mailland’s magazine piece highlights a couple of landmark cases in videogame IP law, Atari Games v. Nintendo and Sega v. Accolade. In it, he explains how the gaming industry is defined as much by legal and business decisions as by artistic vision through examining Atari’s downfall in the wake of Nintendo.
The piece concludes a series of invited lectures Mailland has given about his book, “The Game That Never Ends: How Lawyers Shape the Videogame Industry,” which discusses the vital role of law in the industry. Over the past year, he has given lectures at the University of Virginia, University of Southern California, the University of Paris – Sorbonne Nouvelle, and Stanford.