1:30-2:45 p.m.
Nov. 7
Franklin Hall, room 312
Creative ideas apply here, too! Strategy, budgets, segmenting, planning, and more. Hear about some effective ways to clearly communicate your messages. Panelist include:
Moderator: Paul Wright, professor and Director of Communication Science in The Media School
BA'89, Founder and Leadership Consultant, Corporate Path Leadership
Ken Giffin brings over 25 years of marketing and team leadership experience, working with enterprise companies such as GE, Oracle, and NTT. In 2015, Ken founded Corporate Path Leadership to focus specifically on programs and processes tied to corporate strategy and team/leadership development. In 2025, Ken published his first career coaching book entitled "Solving Your Career Mystery".
BA'95, President & Co-Founder at Third Street Attention Agency
Sean Smith is president and co-founder of the award-winning Third Street Attention Agency™. His work has been featured in outlets including Fast Company, Entrepreneur, and U.S. News and World Report. He is a recipient of the American Red Cross Leadership Award for Excellence in Media Fundraising and serves on the alumni board of The Media School.
BA'11 Senior Manager, Product Commercialization, Comcast Advertising
Jared Solow is a senior manager of commercialization at Comcast advertising, leading the strategy behind reporting and attribution products. Through his roles in digital coordination, sales strategy, and product marketing, Jared has become known for his customer-centric approach and ability to guide products from concept to launch. He’s passionate about mentoring future professionals and sharing how curiosity, risk-taking, and adaptability have shaped his career.
BA'19, Brand and Creative Content supervisor at McDonald's and Ronald McDonald House Global
Alexis is a dynamic communications professional with a passion for storytelling and audience engagement. She brings a wealth of experience across industries—including college sports, wealth management, and nonprofits and more. In her current role as Brand and Creative Content Supervisor, Alexis leads creative strategies that connect and inspire. A proud two-time graduate of Indiana University Bloomington, she is committed to helping fellow Hoosiers.
