1:30-2:45 p.m.
Nov. 15
Franklin Hall, room 114
Creative ideas apply here, too! Strategy, budgets, segmenting, planning, and more. Hear about some effective ways to clearly communicate your messages. Panelist include:
BA'19, SENIOR ACCOUNT MANAGER, WASSERMAN
Brittnee majored in sports media at IU, working as an intern at the Cuban Center. She has spent the past three years navigating the brand partnership landscape from the agency side, currently managing a brand partnership with Major League Baseball. Previously, Brittnee spent three seasons with FC Cincinnati as a member of their partnerships activation team.
BA'95, PRESIDENT AND CO-FOUNDER, THIRD STREET ATTENTION AGENCY
A believer in hiring the best players available and fostering an environment in which they can flourish, Third Street has grown from an idea on a napkin to an award-winning creative partner for consumer and B2B brands internationally. Sean’s perspectives on communication and business trends have been featured in multiple media outlets, including The Huffington Post, Entrepreneur.com, FastCompany.com, U.S. News & World Report, and Investor’s Business Daily. He is a recipient of the American Red Cross Leadership Award for Excellence in Media Fundraising. Prior to launching Third Street, Sean led the marketing efforts for all rock-formatted stations at CBS Radio. He has also held leadership positions at the legendary WXRT-FM in Chicago and WRRM-FM in his hometown of Cincinnati, where he started his career as an on-air personality known as…The Prize Doctor.
BA'11, Senior MANAGER - PRODUCT COMMERCIALIZATION, COMCAST ADVERTISING
Jared Solow joined Comcast in early 2014, where he currently uses data, market insights, and business rationale to ensure products are launched, scaled, and supported to deliver the best possible results for advertisers. This includes performing market analysis, competitive analysis, product development and ideation, go-to-market planning, and execution.
