Advertising and public relations students are eligible to take this three-credit spring semester course that includes a trip to visit marketing communications agencies, businesses, and organizations in London during spring break.
During the MSCH-X 478 International Marketing Communications course, students will learn strategies and tactics involved with multinational marketing communications campaigns.
This course is open to Media School advertising students who have already completed A-305, and Media School PR students who have already completed either R-348 or R-349. Preference will be given to seniors and juniors.
London hotel with double-occupancy room.
The application deadline has passed.
The entirety of spring break 2025.
The trip fee is $2,500.
The Media School provides a $1,000 scholarship to all Media School students admitted to this course to offset a portion of the trip fee.
Cost per student, inclusive of the scholarship, is $1,500.
The trip fee includes the following:
Students are responsible for food costs for meals not provided as listed above and during travel days, as well as other incidental expenses.
Students must already hold a valid passport, with an expiration date of April 1, 2025 or later, to apply for this class.
It is highly recommended that participating students receive both the flu vaccine and the updated COVID-19 vaccine this fall.
Contact Dave Groobert, senior lecturer.
