SEM/Digital media specialist

Job description:

Do you enjoy developing and managing paid search campaigns on Google, Bing, Yahoo, and other pay-per-click (PPC) and paid social platforms? Have experience in B2B and B2C? Do you have 2+ years of relevant experience? Client will also consider an entry level position for new grads with relevant ad agency internship experience. Are you a self-starter and thrive in a fast-paced environment, interacting with team members and clients? Live in Chicago area?

Ad agency client is a fully-integrated award-winning B2B and B2C firm, focusing on lead generation for senior living, tourism, manufacturing and home service industries. Results driven. Agency is dedicated to positioning/developing brands and campaigns that build market momentum and response. Team consists of high-energy, fun-loving, talented people…. A collaborative leadership structure that cares about their people.

Job responsibilities:

• Campaign strategy and development for agency clients.
• Execute tests, collect and analyze data, identify trends and insights
• Achieve maximum ROI in paid search campaigns using data analysis
• Develop monthly performance reports, showcasing campaign activity
• Track, report, and analyze PPC initiatives and campaigns
• Effectively estimate and manage campaign expenses and budgets.
• Optimize copy and landing pages for paid SEM campaigns
• Continually expand and optimize paid keyword discovery
• Research and analyze competitor advertising link

Required qualifications:

• Proven SEM and PPC campaign experience with Google, Yahoo/​Bing
  Google Ads Certified, Google Analytics Certified
• 2+ years of relevant experience. Or new grads with relevant ad agency internship experience.
• Paid social media experience
• Strong analytical and communication skills
• Skilled in Excel - pivot tables, formulas
• Well-versed in performance marketing, conversion, and online customer acquisition
• Continually current on trends and best search engine marketing practices
• In-depth experience with bid management tools (e.g. Click Equations, Marin, Kenshoo, Search Ignite)
• Adept in and experienced with website analytics tools (e.g٫ Google Analytics, NetInsight, Omniture, WebTrends)
• Experience generating SEM reports
• Working knowledge of HTML, CSS, and JavaScript
• Bachelor’s degree in marketing, digital, analytics or a related field

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