Zepeng Tong
Ph.D. Student / Research Assistant
Contact Information
Research and Creative Interests
- Science and Environmental Communication
- Social and Psychological Media Effects
- Computational Methods
- Environmental Psychology
Biography
Zepeng Tong is a Ph.D. student in the Media School at Indiana University. Prior to his doctoral studies, he earned an M.S. in Psychology from the University of Chinese Academy of Sciences and a B.A. in Applied Psychology from the Hunan University of Chinese Medicine. He has collaborated with various organizations, including the Institute of Psychology at the Chinese Academy of Sciences and the International Fund for Animal Welfare (Beijing). He studies how forms of media and persuasion shape our perceptions, attitudes, and behaviors with climate change by mixed methodologies. His work has been published in the Journal of Cleaner Production, Global Ecology and Conservation, and other peer-reviewed journals.