Soyeon Lee
Ph.D. student | Graduate assistant instructor
Contact Information
Research and Creative Interests
- media effects
- Information processing
- Computational Methods
- eWOM
- social media
- video game
Biography
Soyeon Lee is a Ph.D. student in the Media School and pursuing a double major in Information & Library science. Her research interest focuses on how online social interaction and social presence influence message receivers’ behavior. Her current research is about the effect of social interaction in the game live streaming on viewers’ game-playing satisfaction.
She received her M.A. degree in Media & Communication and her B.A. in French language & literature with a minor in Science & Technology Studies from Korea University, Seoul, South Korea. She worked at Korea University Weekly as a chief editor and journalist during her B.A.
Publications
Lee, S., Lee, S., & Baek, H. (2021). Does the dispersion of online review ratings affect review helpfulness?. Computers in Human Behavior, 117, 106670. https://doi.org/10.1016/j.chb.2020.106670
Lee, S., Lee, S., & Baek, H. (2025). How does live streaming impact media content consumption? The effect of game live streaming on game players. Entertainment Computing, 52, 100802. https://doi.org/10.1016/j.entcom.2024.100802