Soyeon Lee
Ph.D. candidate | Graduate assistant instructor
Contact Information
Research and Creative Interests
- media effects
- Computational Methods
- social media
- video game
- AI
Biography
Soyeon Lee is a Ph.D. candidate in the Media School and is pursuing a double major in Information & Library Science. Her research interests focus on the impact of online interactions—both human-to-human and human-to-AI—and their effects on consumer experience, decision-making, and online discourse. Her Ph.D. dissertation is about a Mixed-Methods Study of Human–AI Communication and Player Experience in Video Games.
She received her M.A. degree in Media & Communication and her B.A. in French language & literature with a minor in Science & Technology Studies from Korea University, Seoul, South Korea. She worked at Korea University Weekly as a chief editor and journalist during her B.A.
Publications
Lee, S., Weaver, A.J., & Velez, J. A. (2026). Watch before you play: The effect of connection to streamers in gaming videos on viewers’ subsequent Game-playing satisfaction, Computers in Human Behavior, 109122. https://doi.org/10.1016/j.chb.2026.109122
Lee, S., Lee, S., & Baek, H. (2025). How does live streaming impact media content consumption? The effect of game live streaming on game players. Entertainment Computing, 52, 100802. https://doi.org/10.1016/j.entcom.2024.100802
Lee, S., Lee, S., & Baek, H. (2021). Does the dispersion of online review ratings affect review helpfulness?. Computers in Human Behavior, 117, 106670. https://doi.org/10.1016/j.chb.2020.106670