Soyeon Lee
Ph.D. student | Graduate assistant instructor
Contact Information
Research and Creative Interests
- media effects
- Information processing
- Computational Methods
- eWOM
- social media
- video game
Biography
Soyeon Lee is a first-year Ph.D. student in the Media School. Her research interest focuses on how people are influenced by online cues (e.g., reviews, view counts, number of likes, ratings, etc.), and how the cues affect people’s information processing that makes them react to those cues by clicking or selecting media contents. Her current research focuses on how watching a game live streaming affects the number of game players depending on whether the game is story based or not.
She received her M.A. degree in Media & Communication and her B.A. in French language & literature with a minor in Science & Technology Studies from Korea University, Seoul, South Korea. She worked at Korea University Weekly as a chief editor and journalist during her B.A.
Publications
Lee, S., Lee, S., & Baek, H. (2021). Does the dispersion of online review ratings affect review helpfulness?. Computers in Human Behavior, 117, 106670. https://doi.org/10.1016/j.chb.2020.106670