Yang article on measuring dialogic communication set for journal
Associate professor Sung-Un Yang’s paper, “A Study on Dialogic Communication, Trust and Distrust: Testing a Scale for Measuring Organization-Public Dialogic Communication,” has been accepted for publication March 18 in Journal of Public Relations Research.
Co-authors are assistant professor Minjeong Kang and Heewon Cha, assistant professor at Ewha Womans University, Seoul, South Korea.
The primary purpose of this study was to test a proposed scale for measuring organization-public dialogic communication. It also aimed to demonstrate the link between dialogic communication and trust/distrust between organizations and their publics.
Researchers used two anonymous online surveys to collect the data. The participants were American consumers randomly selected from a representative research panel of online survey participants. According to the results, the proposed two-factor, 28-item scale of organization-public dialogic communication was valid and reliable.