Peifer’s paper on political parody published in journal
Assistant professor Jason Peifer is author of a paper on the impact of political parody content on viewers’ perceptions of political figures that was published in the journal Mass Communication and Society in September.
“Parody Humor’s Process of Influence: The Roles of Sympathy and Enjoyment in Shaping Political Perceptions,” is based on Peifer’s study of the influence of impersonation-based parody on the credibility of the mocked political figure.
He completed an online experiment that tested 174 people by showing them a Saturday Night Live skit about David Paterson, a former governor of New York.
Peifer concluded that people who enjoyed the parody sketch had more negative perceptions of Paterson’s credibility, but people more inherently sympathetic didn’t enjoy the humor as much.
The journal Mass Communication and Society is a division of the Association for Education in Journalism and Mass Communication.
More:
- See Peifer’s paper, “Parody Humor’s Process of Influence: The Roles of Sympathy and Ejoyment in Shaping Political Perceptions,” on the publisher’s website.
- Learn more about the relationship between the journal Mass Communication and Society, in which Peifer’s paper was published, and the Association for Education in Journalism and Mass Communication.