Metzgar article on ‘tweeting pivot’ set for journal
Associate professor Emily Metzgar is co-author with Xinyu Lu, MA’14, of “Tweeting the Pivot: The United States and PD 2.0 in Northeast Asia,” which has been accepted for publication in Place Branding & Public Diplomacy.
The study considers U.S. public diplomacy efforts in Northeast Asia in the context of the country’s foreign policy “pivot” toward the region. Focused specifically on American efforts to communicate online with publics in China, Japan and South Korea, this research examines embassy social media feeds in order to characterize the most visible aspects of American public diplomacy 2.0 in the region.