Lang wins JAR best paper award
Distinguished Professor Annie Lang won the Best Academic Paper award out of papers published in the Journal of Advertising Research in 2015.
The JAR Editorial Review Board and Senior Advisory Board selected Lang’s paper, “How Reliable Are Neuromarketers’ Measures of Advertising Effectiveness? Data from Ongoing Research Holds No Common Truth Among Vendors,” that she co-authored with Duane Varan and Steven Bellman of Murdoch University, Patrick Barwise of the London Business School and Rene Weber of the University of California.
Their paper looks at the Advertising Research Foundation’s first neuro-standards trial, which tries to predict how effective an ad will be. Lang and her co-authors concluded that nothing was proved and no patterns were detectable in the “Neuro 1” experiment.
JAR will honor the award at the ReThink Conference in New York City in March.