Journal accepts Yang paper on corporate, nonprofit partnerships
Associate professor Sung-Un Yang is co-author of a paper that has been accepted for publication in the Journal of Business Research.
“Strategic Partnerships with Nonprofits in Corporate Social Responsibility: The Mediating Role of Perceived Altruism and Organizational Identification,” provides insight to nonprofit and for-profit organizations on creating alliances.
Yang describes the effects of corporate reputation, nonprofit brand familiarity and fit between company and nonprofit on partnerships.
Hyejoon Rim of the University of Minnesota and Jaejin Lee of Florida State University are co-authors.