Advertising Campaign for Darn tough Socks
Students Zane Sanders and Ava Schneider were tasked with creating an advertising campaign for the brand Darn Tough Socks. Sanders and Schneider highlighted the fact that consumers wear socks everyday and that without fail, every pair of socks eventually wears out. They wanted to position Darn Tough Socks as the reliable choice that can take you anywhere in life, no matter what you’re doing or where you’re going.
