Indiana Donor Network public relations campaign
![Students pose wearing T-shirts and holding cups they produced as part of their campaign.](https://data.mediaschool.indiana.edu/student-gallery/wp-content/uploads/sites/3/2019/01/PR-campaigns-fall-2018-744x457.jpg)
Students in one section of the fall 2018 Public Relations Campaigns class developed a proposed campaign for the Indiana Donor Network, a statewide nonprofit organization dedicated to saving and enhancing the quality of life through organ, tissue, and eye donation and transplantation.
The campaign, which seeks to encourage more Hoosiers to become donors, includes qualitative and quantitative research, followed by development of communications objectives, strategies, tactics, schedules, budgets and measurement metrics.
See some of the students’ proposed deliverables below.
![Heart with](https://data.mediaschool.indiana.edu/student-gallery/wp-content/uploads/sites/3/2018/12/Donate-Life-Heart-Sticker.png)
![Mock up of a t-shirt design.](https://data.mediaschool.indiana.edu/student-gallery/wp-content/uploads/sites/3/2018/12/Donate-Life-Tshirt-1000x612.png)
![Mockup of a sticker that has illustrations of hearts at the top and reads](https://data.mediaschool.indiana.edu/student-gallery/wp-content/uploads/sites/3/2018/12/Donate-Sticker.png)
![An illustration of a donut with pink icing is to the left with](https://data.mediaschool.indiana.edu/student-gallery/wp-content/uploads/sites/3/2018/12/Donuts-with-a-Doctor-Logo.jpg)
![Outline of the state of Indiana with text overlaid that reads](https://data.mediaschool.indiana.edu/student-gallery/wp-content/uploads/sites/3/2018/12/Hoosiers-For-Hope-Logo.png)
![](https://data.mediaschool.indiana.edu/student-gallery/wp-content/uploads/sites/3/2018/12/Im-Registered-Donor-Sticker-1000x277.png)
![Mockup of a handout that reads](https://data.mediaschool.indiana.edu/student-gallery/wp-content/uploads/sites/3/2018/12/QR-Code-Flyer.png)
![Square cropped thumbnail of Heart with](https://data.mediaschool.indiana.edu/student-gallery/wp-content/uploads/sites/3/2018/12/Donate-Life-Heart-Sticker-80x80.png)
![Square cropped thumbnail of Mock up of a t-shirt design.](https://data.mediaschool.indiana.edu/student-gallery/wp-content/uploads/sites/3/2018/12/Donate-Life-Tshirt-80x80.png)
![Square cropped thumbnail of Mockup of a sticker that has illustrations of hearts at the top and reads](https://data.mediaschool.indiana.edu/student-gallery/wp-content/uploads/sites/3/2018/12/Donate-Sticker-80x80.png)
![Square cropped thumbnail of An illustration of a donut with pink icing is to the left with](https://data.mediaschool.indiana.edu/student-gallery/wp-content/uploads/sites/3/2018/12/Donuts-with-a-Doctor-Logo-80x80.jpg)
![Square cropped thumbnail of Outline of the state of Indiana with text overlaid that reads](https://data.mediaschool.indiana.edu/student-gallery/wp-content/uploads/sites/3/2018/12/Hoosiers-For-Hope-Logo-80x80.png)
![Square cropped thumbnail of](https://data.mediaschool.indiana.edu/student-gallery/wp-content/uploads/sites/3/2018/12/Im-Registered-Donor-Sticker-80x80.png)
![Square cropped thumbnail of Mockup of a handout that reads](https://data.mediaschool.indiana.edu/student-gallery/wp-content/uploads/sites/3/2018/12/QR-Code-Flyer-80x80.png)