Public Relations

What you’ll learn

  • to write, report and edit for clarity, concision and effectiveness
  • to be an efficient verbal and visual communicator, and to craft appropriate and carefully tailored messages through that communication
  • to understand the functionality of public relations campaigns and the principles and concepts key to their development

Courses

You’ll learn to create meaningful campaigns in real-world settings in your courses. Here are a couple experiences to look forward to.

Public Relations Campaigns

Develop and pitch a proposal for a local nonprofit organization, learning experientially about campaign preparation and execution.

Public Relations for Nonprofits

Explore the tools nonprofit organizations use to create and shape goals for public support.

Student work

Indiana Donor Network public relations campaign

Students in one section of the fall 2018 Public Relations Campaigns class developed a proposed campaign for the Indiana Donor Network, a statewide nonprofit organization dedicated to saving and enhancing the quality of life through organ, tissue and eye donation and transplantation.

The campaign, which seeks to encourage more Hoosiers to become donors, includes qualitative and quantitative research, followed by development of communications objectives, strategies, tactics, schedules, budgets and measurement metrics.

Faculty

Learn from faculty members who are experienced practitioners — including former executives at international firms — and internationally ranked researchers across specialties such as international communication, corporate communication, crisis communication, public activism and diplomacy, social media and communication effectiveness, and stakeholder communications.

Meet Media School faculty

Careers

In this concentration, you’ll learn how to develop a campaign and manage a crisis, as well as the theory behind the discipline. You’ll graduate prepared for a public relations career at a corporation, government agency or nonprofit organization in a variety of positions, such as media specialist, communications director or marketing strategist.

Explore PR careers
Christine Spasoff

I learned so much from getting involved in various campus organizations and student media, which has shaped me into the professional I am today.

Christine Spasoff, BAJ’14, account supervisor at Spectrum Science Communications