Media Advertising

What you’ll learn

  • the fundamentals of what draws consumers to, or pushes them away from, ad campaigns
  • to design, create and manage effective advertising messages and campaigns
  • to assess the intended and unintended consequences of a campaign or advertisement
  • to understand how the advertising industry lives and breathes, the role of regulation and how advertising shapes society

Agency 7

A practicum course in advertising

Agency 7 is a fully integrated marketing communication agency run by hand-selected student associates. The practicum course provides valuable experience for students to collaborate and work with real-life clients.

Visit Agency 7’s website

Student work

Eric Wright, McCall Donaghue, Raelyn Watts, Roberto Bejarano, Hannah Ledesma and Sze Lok Wong created this advertising campaign for the Lincoln Boyhood National Memorial in Lincoln City, Indiana, in the Advertising Portfolio Workshop class.

The campaign told the story of President Abraham Lincoln’s humble Hoosier beginnings. The advertisements ran in the summer/fall 2019 issue of 812 the magazine, which was produced by the class Creating an Indiana Magazine. The issue also featured a story about the memorial site.

IU Ad Club

Bloomington Ad Club student members pose as a group with a Pizza Hut advertising poster.

Careers

Use the expertise developed through the media advertising concentration to launch a career as an account executive, copywriter, graphic/web designer, media planner, promotions specialist, research analyst, sales representative or social media coordinator. Whether you land at an advertising agency, in corporate marketing or at a research firm, you’ll have the foundation and skills it takes to succeed in this dynamic industry.

Arika Jeter

The best part about advertising is that you will never have the same day twice! From shooting a TV commercial to managing the ever-changing world of social media for a brand, advertising will definitely keep you sharp and on your toes.

Arika Jeter, BAJ’15, account executive at Leo Burnett