Creativity meets corporate careers
Advertisers use persuasive storytelling to sell products and ideas. In the media advertising concentration, you’ll learn to design, create and manage effective advertising messages and campaigns, and to assess their impact and return on investment.
This program equips you with the skill set needed to create compelling advertising messages and the theoretical foundation necessary to adapt in this ever-changing industry. You’ll leave with a mix of time-tested theoretical knowledge and cutting-edge skills, prepared to find your niche in the advertising world.