Media Advertising

What you’ll learn

  • the fundamentals of what draws consumers to, or pushes them away from, ad campaigns
  • to design, create and manage effective advertising messages and campaigns
  • to assess the intended and unintended consequences of a campaign or advertisement
  • to understand how the advertising industry lives and breathes, the role of regulation and how advertising shapes society
Agency 7 marketing agency members sit and stand together as a group.

Agency 7

A practicum course in advertising

Agency 7 is a fully integrated marketing communication agency run by hand-selected student associates. The practicum course provides valuable experience for students to collaborate and work with real-life clients.

Visit Agency 7’s website

Description of the video:

Music plays while people walk around inside a coffee shop. A barista takes a coffee order and makes the drink.

"At Soma, we embrace quality, authenticity, and, most importantly, YOU."

The Soma logo appears, then the screen fades to black. 

Bloomington Ad Club

Bloomington Ad Club student members pose as a group with a Pizza Hut advertising poster.

Bloomington Ad Club is IU’s American Advertising Federation chapter. The club provides networking opportunities, and it develops and pitches a complete advertising campaign for the National Student Advertising Competition each year.

Get involved with BAD

Careers

Use the expertise developed through the media advertising concentration to launch a career as an account executive, copywriter, graphic/web designer, media planner, promotions specialist, research analyst, sales representative or social media coordinator. Whether you land at an advertising agency, in corporate marketing or at a research firm, you’ll have the foundation and skills it takes to succeed in this dynamic industry.

Arika Jeter

The best part about advertising is that you will never have the same day twice! From shooting a TV commercial to managing the ever-changing world of social media for a brand, advertising will definitely keep you sharp and on your toes.

Arika Jeter, BAJ’15, account executive at Leo Burnett