Jason T. Peifer

Assistant Professor

Contact Information

  • Office:
    Franklin Hall, Room M030R
  • Office Hours:
    Wednesday 1:30 - 3:30 p.m.
  • Email:
  • Phone:

  • Research and Creative Interests

    Political Entertainment, Political Communication, News Parody, Perceptions of News Media, Satire,


    Jason Peifer, Ph.D. (The Ohio State University), is an assistant professor in the Media School, Indiana University. With professional experience in public radio, he teaches broadcast journalism and media ethics. His research interests center on the intersection of journalism, political humor, and perceptions of the news media, with his most recent work examining public perceptions of the news media's importance and news parody's influence on elements of media trust. His scholarship has been published in a variety of outlets, including the Journal of Communication, Journalism & Mass Communication Quarterly, Media PsychologyMass Communication & Society, Communication QuarterlyThe Communication Review, and the Journal of Mass Media Ethics. His research record earned him Ohio State’s Emery Memorial Scholarship in 2013—an annual award given to one junior graduate in the School of Communication for outstanding student research. Furthermore, he was awarded the Top Student Paper distinction by AEJMC’s Communication Theory and Methodology Division in 2015.

    Selected Publications

    Peifer, J.T. (2017). Imitation as flattery: How TV news parody’s media criticism can influence perceived news media importance and media trustJournalism & Mass Communication Quarterly. doi:10.1177/1077699017713002 

    Peifer, J.T. (2016). Parody humor’s process of influence: The roles of sympathy and enjoyment in shaping political perceptions. Mass Communication and Society, 19, 173-196. doi: 10.1080/15205436.2015.1072723

    Peifer, J.T., & Holbert, R.L. (2016). Appreciation of pro-attitudinal versus counter-attitudinal political humor: A cognitive consistency approach to the study of political entertainment. Communication Quarterly, 64, 16-35. doi: 10.1080/01463373.2015.1078828

    Peifer, J.T. (2013). Palin, framing, and Saturday Night Live: Examining the dynamics of political parodyThe Communication Review, 16, 155-177. doi: 10.1080/10714421.2013.807117

    Peifer, J.T., & Holbert, R.L. (2013). Developing a systematic assessment of humor in the context of the 2012 U.S. general election debates. Argumentation and Advocacy, 49, 286-300.

    Carlson, M., & Peifer, J.T. (2013). The impudence of being earnest: Jon Stewart, the journalistic community, and boundary traversal. Journal of Communication, 63, 333-350. doi: 10.1111/jcom.12019

    Peifer, J.T.  (2012). Can we be funny?: The social responsibility of political humor. Journal of Mass Media Ethics, 27, 263-276.  doi: 10.1080/08900523.2012.746110