Jason Peifer

Assistant Professor

Contact Information

  • Office:
    Franklin Hall, M030R (Stack 2)
  • Office Hours:
    Tues: 2:30-3:30; Thurs: 11-12 (Spring '19)
  • Email:
  • Phone:

  • Research and Creative Interests

    Political Entertainment, Political Communication, News Parody, Satire, Media Perceptions, Media Trust,


    Jason Peifer, Ph.D. (The Ohio State University), is an assistant professor of journalism in the Media School, Indiana University. With professional experience in public radio, he teaches media ethics, political entertainment, and broadcast journalism. His research interests center on political perceptions related to political entertainment/humor and the news media. His most recent work examines public perceptions of the news media's importance and news parody's influence on elements of media trust. His scholarship has been published in a variety of outlets, including the Journal of Communication, Journalism & Mass Communication Quarterly, Media Psychology, Communication Methods & MeasuresMass Communication & Society, The Communication Review, and the Journal of Mass Media Ethics. In 2018 he landed a Public Humanities Project grant from IU for a project designed to explore the value of journalistic transparency initiatives. Jason presently serves on the board of the Communication Theory and Methodology Division of the Association for Education in Journalism and Mass Communication (AEJMC).

    Selected Publications

    Peifer, J.T. (2018). Perceived News Media Importance: Developing and validating a measure for personal valuations of normative journalistic functions. Communication Methods & Measures. doi:10.1080/19312458.2017.1416342

    Peifer, J.T. (2018). Liking the (funny) messenger: The influence of news parody exposure, mirth, and predispositions on media trustMedia Psychology. doi: 10.1080/15213269.2017.1421470

    Peifer, J.T. (2018). Imitation as flattery: How TV news parody’s media criticism can influence perceived news media importance and media trustJournalism & Mass Communication Quarterly, 95, 734-756doi:10.1177/1077699017713002 

    Peifer, J.T. (2016). Parody humor’s process of influence: The roles of sympathy and enjoyment in shaping political perceptions. Mass Communication and Society, 19, 173-196. doi: 10.1080/15205436.2015.1072723

    Peifer, J.T., & Holbert, R.L. (2016). Appreciation of pro-attitudinal versus counter-attitudinal political humor: A cognitive consistency approach to the study of political entertainment. Communication Quarterly, 64, 16-35. doi: 10.1080/01463373.2015.1078828

    Peifer, J.T. (2013). Palin, framing, and Saturday Night Live: Examining the dynamics of political parodyThe Communication Review, 16, 155-177. doi: 10.1080/10714421.2013.807117

    Peifer, J.T., & Holbert, R.L. (2013). Developing a systematic assessment of humor in the context of the 2012 U.S. general election debates. Argumentation and Advocacy, 49, 286-300.

    Carlson, M., & Peifer, J.T. (2013). The impudence of being earnest: Jon Stewart, the journalistic community, and boundary traversal. Journal of Communication, 63, 333-350. doi: 10.1111/jcom.12019

    Peifer, J.T.  (2012). Can we be funny?: The social responsibility of political humor. Journal of Mass Media Ethics, 27, 263-276.  doi: 10.1080/08900523.2012.746110