Courses

MSCH-J 360 (1 credit hour) 
Instructor: Jerod Morris
11 a.m.-5 p.m., Jan. 28
10 a.m.-2 p.m., Feb. 3
Noon-2 p.m., Feb. 4

As the saying goes, everyone has a podcast. Not everyone knows how to create a sustainable podcast that gives listeners what they really want. Jerod Morris has been podcasting since 2008; co-founding one of the longest-running and most successful IU sports podcasts, "The Assembly Call," and coaching podcasters since 2014.

In this three-day bootcamp, Jerod will distill the most essential lessons he’s learned about how to build and monetize an engaged audience using a podcast. Jerod’s professional tips will teach the strategy and build the motivation needed to hit the ground running on developing a successful podcast.

MSCH-C 201 (1 credit hour)
Instructor: Paul Santello
1-5 p.m., Feb. 3
11 a.m.-3 p.m., Feb. 4
10 a.m.-2 p.m., Feb. 5

The wealth of available consumer data has very recently transformed the advertising and public relations industries. Once driven by faith, gut, judgement, and loosely observed correlations, the advertising and public relations industries now rely upon many forms of data to be very precise in the development, deployment, optimization, and measurement of successful campaigns. Everything from business strategy, creative development, media planning and buying, public relations, and measurement of campaign effectiveness relies upon being able to understand how to use data to make campaigns more effective.

This course will review the main types and sources of data out there and how they are used in all aspects of the development of an advertising or public relations campaign, all the way from strategy to measurement. It will also cover the major developments around privacy and explore current trends and make predictions for the future.

MSCH-C 201 (1 credit hour)
Instructor: Barry Snyder
1-5 p.m., Feb. 10
11 a.m.-3 p.m., Feb. 11
10 a.m.-2 p.m., Feb. 12

You’re in the Media School. So, you know that the media and entertainment industry consists of film, television, radio, print, and production. These segments include movies, TV, radio and podcast shows, news, music, newspapers, magazines, books, games … and, and, and. So many jobs. So many opportunities. How do you figure out what you want to do? How do you get prepared? Where to start to look? Let’s figure it out, together.

This career mentoring course, taught by Semester in L.A. instructor Barry Snyder, takes you inside the world of employment in digital media and entertainment. This bootcamp focuses on how to prepare yourself for a career search, how to empower yourself to make informed decisions about your career trajectory, and how to utilize actions, accountability, and results to set yourself up for the best chance to succeed at finding a job in the media and entertainment field — and ultimately a career.

MSCH-V 334 (1 credit hour)
Instructor: David Matillo
1-5 p.m., Feb. 17
11 a.m.-3 p.m., Feb. 18
11 a.m.-3 p.m., Feb. 19

Figuring out how to begin writing a script can be very tricky and navigating which steps to take along the way can be more than perilous. I want to simplify the process.

• We will start by coming up with the initial idea.
• Then move on to the research and notes phase.
• Followed by a beat sheet.
• Plotting scenes.
• Tracking character arcs.
• Writing scenes in paragraph form.
• Blasting out the first draft.
• Rewrites and polishing the final draft.

The idea of starting with a blank page and writing an entire 100-page screenplay from nothing is quite intimidating. Breaking down the process into smaller parts gives the writer achievable tasks. It takes the heavy burden and makes it fun because you aren’t weighed down by the insurmountable goal of writing the next great screenplay. Just focus on one glorious step at a time.

Instructor David Matillo graduated from IU in 2005. After being signed by WME, Matillo’s script "Bare Knuckle" was put on the 2015 blacklist of best unproduced screenplays. This led to him being hired by Warner Brothers to write the action script "Bombshell" produced by New Regency’s Alexandra Milchan. Then he was brought on by The Weinstein Company to adapt Quentin Tarantino’s favorite Kung Fu classic film "Avenging Eagle."

MSCH-C 201 (1 credit)
Instructor: Paul Santello
1-5 p.m., March 3
11 a.m.-3 p.m., March 4
10 a.m.-2 p.m., March 5

Have you ever been swiping through images or videos in social media and seen an ad for something you wanted? You clicked on the shop now button and within seconds, you’ve made a purchase? If so, you’ve most likely just participated in one of the fastest growing phenomena in business today, direct-to-consumer marketing, DTC for shorthand. Brands like Away, Warby Parker, Dollar Shave Club and Stitch Fix are all multi-million-dollar, fast-growing DTC brands that have fundamentally changed their categories.

Direct to consumer marketing bypasses middleman retail chains, like Amazon, WalMart, or your neighborhood grocery store. Goods are shipped to you directly from the manufacturer. Manufacturers like it because they control the shopper experience, the distribution chain, and the customer experience. Most important, they make more margin on each sale. Customers like it because it's a more seamless shopping experience, and generally the prices of DTC goods are cheaper. This is the biggest trend in retail today and it’s only going to get bigger. DTC marketing requires three key things … great digital content, expertise in digital media and marketing, and expertise in data, analytics, and measurement. This course will explore the fundamentals in all three of these key areas and will prepare you to explore a career, or even develop your own brand, in DTC marketing.

MSCH-B 360 (1 credit hour)
Instructor: Courtney Cronin
11 a.m.-5 p.m., April 7
10 a.m.-2 p.m., April 8
12 p.m.-2 p.m., Apri 9

Sports beat reporting has changed dramatically in the last 25 years, as technological advancement and changing media landscapes have turned the traditional beat writer into a multimedia content producer. ESPN’s Courtney Cronin, currently working as the primary beat reporter for the Chicago Bears, is our instructor for this bootcamp course, as she introduces students to the role of the modern multimedia specialist in covering a major professional sports team.

Courtney draws from over a decade of experience as a reporter, writer, video editor, and on-air personality and walks students through the preparation, skill development, and work patterns necessary in modern sports media.