Courses

First four weeks

MSCH-A305
Instructor: Erica Dooley Dorocke
6:30 PM - 8:30 p.m. MTWRF

This course introduces the strategic skills needed to develop and execute creative marketing campaigns. It provides practice in integrated communication strategies, concepts, copy writing and design for print, broadcast, direct, mobile, digital and social media campaigns.

MSCH-B334
Instructor: Galen Clavio
Online, asynchronous

This course introduces the theory and practice of social media usage within sports media. It builds skills in content creation and management on the major social networks and explores the implications of audience demographics and communication theory for social media engagement.

MSCH-C209
Instructor: Craig Wood
In person
10:45 a.m.-12:55 p.m. D

This cours examines principles of media advertising and applications across platforms and audiences and analyzes the advertising industry structures and processes, including the roles of agencies, creative teams, station representatives and buyers. Topics include the social and individual effects of advertising, ethical issues in advertising and considerations for advertising in a global marketplace.

MSCH-C223
Instructor: Steve Krahnke
Online, asynchronous

This course provides a conceptual framework for writing, designing, and evaluating a variety of media products. Media program design is not a hands-on production course but does offer an overview of the production process. Topics include scriptwriting, production design, visualization, composition, editing styles and others.

MSCH-F326
Instructor: Chris Anderson
Online, synchronous
1:25 - 3:35 p.m. D

This course on media authorship will explore the movies of Joel and Ethan Coen, the Academy-Award winning filmmakers responsible for such classic American movies as "No Country for Old Men," "Fargo" and "The Big Lebowski," along with a dozen more critically acclaimed movies made since they broke onto the scene with "Blood Simple," their stylish, shocking 1984 debut. Working as collaborators for more than three decades, the Coen brothers have written, produced and directed a series of strikingly original independent movies that have earned them a reputation as among the most compelling filmmakers in the history of modern American cinema. Combining a deeply ironic wit with a dark sensibility, the Coen brothers pay tribute to classic movie genres, while casting a wary eye on American ideals and the history of American popular culture. They are still among the most highly regarded filmmakers in America: their latest movie collaboration, "The Ballad of Buster Scruggs," debuted on Netflix and received three Academy Award nominations in 2019.

MSCH-F383
Instructor: Ryan Powell
Online, synchronous
10:45 a.m.-12:55 p.m. D

This course explores the role of sound in cinematic production and exhibition from the early days of live musical accompaniment of silent films through to recent innovations in sound design. It covers the skills needed to analyze, discuss and write about how sound gives meaning and feeling to the cinematic image.

MSCH-P460
Instructor: Craig Erpelding
In person
10 a.m.-1 p.m. D

This is a heavily project-based course where students and faculty will work together with local area film companies to create a motion picture. It covers advanced procedures, theories and techniques for large-scale motion picture production. Main topics include cinematography, lighting, and cinematic digital video editing with a variety of single-cam and dual system recording techniques. The course uses HD cameras and jam sync technology and highlights industry-level postproduction workflow.

MSCH-S 348

Instructors: Paul Wright and Julia Fox

Online, asynchronous

This course provides an introduction to communication research methods and data analysis. Topics include research ethics, the scientific method, measurement, sampling, observational and experimental designs, digital analytics, and hypothesis testing. Demonstration is made of how these topics apply to the diversity of audience analysis arenas in our contemporary media environment.

First six weeks

MSCH-C101
In person
1:40-3:30 p.m. MTWR

This introductory course examines the role media play in our lives — at work, at school, among family members, friends and lovers — and analyzes pressing issues in media and society today, such as privacy, globalization and convergence. 

 

MSCH-F398
Instructor: Tim Bell
Online, synchronous
1:40-3:30 p.m. MTWR

This course is a historical survey and critical evaluation of the genre of reality television, from its origins in the 1990s to its role in the current television environment.

MSCH-J365
Instructor: Steve Layton
In person
11 a.m.-12:50 p.m. MTWR

This course includes instruction in page design, illustration and web design informed by design theory emphasizing critical thinking, creative problem-solving and ethical practice. Students will use Adobe programs, HTML, CSS and other coding to produce original media projects for mass and targeted audiences.

MSCH-J410 
Instructor: Cheryl Jackson
Online, synchronous
11 a.m.-12:50 p.m. MTWR

This course examines functions and influences of news and public relations professionals in a networked society with primary focus on the United States. It analyzes professional and ethical values of journalists and public relations practicioners working in a digital, participatory media environment. The class will include analysis of the relationship of media institutions and society and the effects of political, economic and cultural factors on media professionalism.

MSCH-P351
Instructor: Jim Krause
In person
1-4:30 p.m. TWR

This class will teach advanced technical skills and creative principles to produce content for broadcast, commercial, informational and artistic television. Topics covered include technology, production design, content and structure, composition, lighting, portraiture, audio, editing, color correction and television broadcast delivery requirements. Opportunities to create projects for external clients may be available through the Office of Service Learning.

MSCH-R348
Instructor: Minjeong Kang
Online, asynchronous

This course will teach theories and principles relevant to public relations research and strategic planning, including development of goals and objectives, client relationships, budgets and research methods.

MSCH-S351
Instructor: Rob Potter
In person
1:40-3:30 p.m. MTWR

This class introduces the common tools used by media psychology researchers conducting experimental research. Through readings and hands-on practicums, students learn about self-report questionnaires, continuous response measurement, implicit association tests, memory measurement, eye tracking and psychophysiological measurement. A major learning outcome is to understand how data collected through these methods help us better understand how media influences audiences.

Second six weeks

MSCH-R455
Instructor: Sung-Un Yang
Online, asynchronous

This course examines how social media can be used as an effective component of an organization's communication management strategy and when it can potentially hamper effectiveness. It covers the use of monitoring and measurement research tools and metrics to evaluate the effects of communication campaigns on organizational outcomes.

MSCH-C231
Instructor: Andrew Koop
Online, asynchronous

This class introduces the conceptual and practical aspects of building professional online portfolios using popular content management systems, such as WordPress, to showcase media work. It covers various aspects of the design process, including plugins, site security, visual templates, website configuration and databases.

MSCH-F204
Instructor: Caleb Allison
In person
11 a.m.-12:50 p.m. MTWR

Cinephilia: Love and History will introduce students to the history, theory and methods for approaching and employing the concept of cinephilia as a critical tool for producing film history. Historically, cinephilia has been closely associated with the French critic-filmmakers of Cahiers du Cinéma in their appreciation of Hollywood and its auteurs, but this is just one juncture and approach for understanding a complex and highly subjective process.

MSCH-C203
Instructor: Jason Peifer
Online, synchronous
11 a.m.-12:50 p.m. MTWR

A robust introduction to the field of journalism and the underlying principles of journalism, this course will examine the role of journalists and media in American society, the influences of news and entertainment media on audiences and the role of journalism in modern media environments.

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