Sung Un Yang

Associate Professor

Contact Information

  • Office:
    Franklin Hall (FF) M030K (Stack 2)
  • Office Hours:
    TR 10:00 am - 11:00 am (for FA 2107)
  • Email:
  • Phone:

  • Research and Creative Interests

    Public Relations, Strategic Communication, Organizational Communication Management, Social Media Strategies, Public Diplomacy,


    Sung-Un Yang, Ph.D. (University of Maryland), is an associate professor and teaches public relations, organizational communication management, and social media strategy courses at the Media School, Indiana University. Prior to joining the IU School of Journalism in 2012, Sung-Un was a tenured faculty in the Newhouse School of Public Communications, Syracuse University and served the Newhouse Endowed Professor (2010-2012). From 2017, he has been appointed as Associate Editor for Journal of Public Relations Research, the official journal of AEJMC (Association for Education in Journalism and Mass Communication) Public Relations division.


    Research Interests and Awards

    His research focuses on relationship/reputation management in the broader context of stakeholder/public relationships with organizations; social/digital media and communication effectiveness; and public diplomacy and nation branding. He has received numerous awards for his research, including the Best Doctoral Dissertation Award from International Communication Association (ICA) Public Relations Division and Top Research Paper Awards from major international conferences in his field including International Communication Association (ICA), Association for Education in Journalism and Mass Communication (AEJMC), Public Relations Society of America (PRSA), and others. About teaching, he also received the Meredith Teaching Excellence Recognition Award, a Provost's Award for university-wide teaching excellence, at Syracuse University in 2009.


    He currently serves on the editorial boards of Communication Research and Journal of Public Relations Research. With two books, several book chapters and over 50 international peer-reviewed conference papers, Dr. Yang has published over 40 peer reviewed articles in academic journals including American Behavioral Scientist, Asian Journal of CommunicationCommunication Research, Computers in Human Behavior, Corporate Reputation Review, Higher Education, International Journal of Communication, International Journal of Strategic Communication, Journal of Communication Management, Journal of Public Relations Research, and Public Relations Review.

    For the detailed list of publications, please see Sung-Un's CV or his Google Scholar profile or his ResearchGate profile.


    Selected Recent Refereed Journal Articles and Books/Book Chapters

    Kim, C., & Yang, S.-U. (2017). Like, comment, and share on Facebook: How each behavior differs from the other. Public Relations Review 43(2), 441-449.


    Rim, H., Yang, S.-U., & Lee, J. (2016). Strategic partnerships with nonprofits in corporate social responsibility (CSR): The mediating role of perceived altruism and organizational identification. Journal of Business Research, 69(9), 3213-3219.


    Moon, B., Rhee, Y., & Yang, S.-U. (2016). Developing public’s information transmitting behavior (ITB) model in public relations: A cross-national study. Journal of Public Relations Research, 28(1), 4-18.


    Shim, K., & Yang, S.-U. (2016). The effect of bad reputation: The occurrence of crisis, corporate social responsibility, and perceptions of hypocrisy and attitudes toward a company. Public Relations Review, 42(1), 68-78.


    Yang, S.-U., & Cha, H. (2015). Effects of organization-public relationships on organizational reputation. In J. A. Ledingham, Y. Ki, & J. Kim (Eds.), Public relations as relationship management: A relational approach to the study and practice of public relations (pp. 114-129). New York: Routledge.


    Shim, K., Gloan, G., Day, A. G., & Yang, S.-U. (2015). Beyond the western masses: demography and Pakistani media credibility perceptions. International Journal of Communication, 9, 2282-2305.


    Lim, J., Nicholson, J., Yang, S.-U., & Kim, H. (2015). Online authenticity, popularity, and the “Real Me” in a microblogging environment. Computers in Human Behavior, 52, 132-143.


    Yang, S.-U., Kang, M., & Cha, H. (2015). A Study on Dialogic Communication, Trust, and Distrust: Testing a Scale for Measuring Organization-Public Dialogic Communication. Journal of Public Relations Research, 27(2), 175-192.


    Moon, B. & Yang, S.-U. (2015). Why publics terminate their relationship with organizations: Exploring antecedents of relationship dissolution in South Korea. Asian Journal of Communication, 25(3), 288-306.


    Lim, J., Yang, S.-U., & E. Chung (2015). “Will you join us?”: The effects of a Partake-in-our-cause (PIOC) messages in corporate social responsibility campaigns on the evaluations of a negatively publicized company. International Journal of Strategic Communication, 9, 44-51.


    Golan, G., Yang, S.-U., & Kinsey, D. (2014). International Public Relations and Public Diplomacy: Communication and Engagement. New York: Peter Lang Publishing.


    Kim, H., & Yang, S.-U. (2014). Advances in the Theory of Organization-Public Relationship Management and Challenges to the Future Development of the Theory. Korean Journal of Public Relations Research, 18(1), 476-515.


    Golan, G., & Yang, S.-U. (2013). Diplomat in Chief? Assessing the influence of presidential evaluations on public diplomacy and public opinion in Pakistan. American Behavioral Scientist, 57(9), 1277-1292.


    Yang, S.-U., Kang, M., & Johnson, P.  (2010). Effects of narratives, openness to dialogic communication, and credibility on engagement in crisis communication through organizational blogs. Communication Research, 37(4), 473-497.


    Kang, M., & Yang, S.-U. (2010). Comparing effects of country reputation and overall corporate reputations of a country on international consumers’ product attitudes and purchase intentions: A case study of South Korea. Corporate Reputation Review, 13(1), 52-62.


    Yang, S.-U., & Lim, J. (2009). The effects of blog-mediated public relations on relational trust. Journal of Public Relations Research, 21(3), 341-359.


    Hong, S., & Yang, S.-U. (2009). Effects of reputation, relational satisfaction, and customer-company identification on positive word-of-mouth (WOM) intentions. Journal of Public Relations Research, 21(4), 383-403.


    Sung, M., & Yang, S.-U. (2009). Student-university relationships and reputation: A study on the links between key factors fostering students’ supportive behavioral intentions toward university. Higher Education, 57(6), 787-811.


    Yang, S.-U., Shin, H., Lee, J.-H., & Wrigley, B. (2008). Country reputation in multi-dimensions: Predictors, effects, and communication channels. Journal of Public Relations Research, 20(4), 421-440.


    Sung, M., & Yang, S.-U. (2008). Toward a model of university image: The influence of brand personality, external prestige, and reputation. Journal of Public Relations Research, 20(4), 357-376.


    Longstaff, P., & Yang, S.-U. (2008). Communication for resilience for potential bird flu pandemic. Ecology and Society, 13, 3.


    Yang, S.-U. (2007). An integrated model for organization-public relational outcomes, organizational reputation, and their antecedents. Journal of Public Relations Research, 19(2), 91-121.


    Alessandri, S., Yang, S.-U., & Kinsey, D. (2006). An integrative approach of university visual identity and reputation. Corporate Reputation Review, 9(4), 258-270.


    Yang, S.-U., & Grunig, J. E. (2005). Decomposing organizational reputation: The effects of organization-public relationship outcomes on cognitive representations of organizations and evaluations of organizational performance. Journal of Communication Management, 9(4), 305-326.