New Media Marketing Specialization

New Media Marketing Specialization (Complete all 3.)

MSCH-A 337 Electronic Media Advertising

(3 cr.)

P: MSCH-C 207 or TEL-T 207 with a grade of C- or higher, or consent of instructor. Principles of Internet, network, national spot, and local radio and television advertising; roles of advertising agency, station representative, time buyer. Credit given for only one of MSCH-A 337 or TEL-T 340.

MSCH-V 401 Senior Seminar in Media (Approved topic: Marketing and Social Networks)

(3 cr.)

P: Senior standing and consent of instructor. Study of problems and issues in rhetoric and communication. May be repeated with a different topic for a maximum of 6 credit hours in MSCH-V 401 and CMCL-C 401.

MSCH-V 490 Capstone Seminar in Media

(3 cr.)

P: MSCH-C 101 or CMCL-C 190. Students synthesize previous course work in media, culminating in a substantive project that directs their learning to some particular problem of mediation, publics, or cultures. Final project may include research essays, short films, Web sites, or public presentations or performances. Specific topics vary. With the permission of the Director of Undergraduate Studies, may be repeated with a different topic for a maximum of 6 credit hours in MSCH-V 490 and CMCL-C 490.

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