Bachelor of Arts in Media
Students pursuing the B.A. in Media study the organization and practices of mass media in our current era with a focus on how mass media work, produce meaning and shape society.
They receive integrated instruction in verbal and visual communication including the study of practices across multiple media platforms that affect and inform beliefs, attitudes, values, identities, and behaviors of individuals, groups, and the public; and practice critique and application of media design, focusing on multiple platforms of media including emergent forms.
Courses teach students to interpret and evaluate the huge mass of mediated information from a critical perspective so that they can use media wisely and ethically. They learn how to participate as informed citizens in a global digital world. The streamlined and flexible design of the major incorporates foundational, theoretical, and skills coursework focused on the convergence of information technologies and the rapid evolution in the fields of cinema, advertising, telecommunications, digital media, game design and other emerging media platforms.
Required Course Work
Most students in The Media School will pursue a Bachelor of Arts with a major in Media. Students pursuing the B.A. in Media will complete a four-tiered set of requirements comprised of:
1. The Media School Core, which includes:
- MSCH-C 101 Media, an introductory course that stakes out the large theoretical, ethical and practical concerns that drive teaching and research in The Media School (3 cr.)
- Three courses from the Media Core—Concept Clusters (9 cr.)
Students will complete one course from each list. These courses investigate the concepts, skills and techniques students will learn in their “MSCH” classes as they map onto the complex and rapidly evolving landscape of contemporary media. They should foster a sense of cohort identity among majors in The Media School. Some concentrations require that students use a praticular Managing, Thinking, Making course to fulfill prerequisites for upper-level coursework.
2. Media Concentration: A five-course concentration that provides students with a disciplinary framework and specialized training in particular fields of study, production and management. (15 cr.)
- Cinema and Media Arts — Studies and Production
- Interactive and Digital Media
- Media Advertising
- Media Management, Industry, and Policy
- Media Science
- Media Technologies and Cultures
- Sports Media
3. The Media School Specialization: At least one three-course specialization (9 cr.)
The Media School specializations combine advanced training in related professional and creative skills from courses taught across the entire Media School curriculum. Specializations will allow students to develop specific transcriptable skill sets. Some concentrations specify appropriate specializations and others allow students to choose any one of the listed specializations. The specializations will allow students to explore areas of media studies from across The Media School, and we anticipate that certain skill sets and course clusters will allow for further collaboration with other units.
- Media School specializations consist of 9 credit hours at the 300–400 level.
- Students must earn at least a C– in each course to satisfy a specialization requirement.
- Students must have at least a 2.000 College GPA in courses completed for a specialization.
Students must also complete the degree requirements of the College of Arts and Sciences.
In addition to the required concentration and specialization above, B.A. Media students may elect to pursue the following options:
- One (1) additional Media Concentration with appropriate (additional) Media Specialization (21 cr. total)
- Up to two (2) additional B.A. Media Specializations (9 or 18 cr.)
Students should consult with their Media School academic adviser about these options, as restrictions apply when combining additional concentrations and specializations with minors. There are also limits to how many credit hours may be taken in the major.
Minor for Music Scoring for Visual Media
Students pursuing the B.A. in Media are also eligible for a special minor offered through the Jacobs School of Music. For more information, see the Minor for Music Scoring for Visual Media in the “Opportunities” section of this Bulletin.