Sung Hyun (Sung) Lee
PhD candidate | Associate Instructor
Contact Information
Research and Creative Interests
- AI
- Human-Computer Interaction (HCI)
- Interactive Media
- Media Psychology
- Strategic Communication
- Branded entertainment
- experiential & collaborative learning
- Community(Fandom, gamers)
- Entertainment experience design
Biography
Sung Hyun (Sung) Lee is a Ph.D. candidate in The Media School at Indiana University Bloomington. Grounded in media psychology, she studies how people interpret communicative cues in mediated environments and how those perceptions shape trust, self-disclosure, conflict, collaboration, and relationships. Her research spans social media, live streaming, video games, and human–AI communication, using experiments, computational text analysis, surveys, and qualitative interviews.
Before entering academia, she spent more than a decade working in media, entertainment, brand strategy, and consumer experience design. At CJ Group, she contributed to the international expansion of KCON and later joined the founding team of CJ LiveCity, a large-scale entertainment development project, where she led customer experience design in collaboration with industry partners. This professional experience continues to inform her interest in how mediated environments shape social experience and engagement.
She received an M.A. in Media Arts and Sciences from Indiana University, an MBA from the Korea Advanced Institute of Science and Technology (KAIST), and a B.A. with double majors in Journalism and Korean Literature from Sogang University in Seoul, South Korea. She expects to complete her Ph.D. in May 2027.