• Skip to Content
  • Skip to Main Navigation
  • Skip to Search

Indiana University Bloomington Indiana University Bloomington IU Bloomington

Open Search
  • About
    • Facilities
      • Franklin Hall
        • Commons
        • Studios
          • Ken and Audrey Beckley Studio
          • Ed Spray Control Room
          • Studio 8
          • Studio 9
          • Studio 10
          • Studio 11
        • Production Labs
        • Game Design Facilities
        • Equipment Checkout
        • Student Media Suite
        • WIUX
        • Institute for Communication Research
        • Screening Room
      • Radio-TV
        • Studio 5
        • Equipment Checkout
        • Production Lab
        • Film Editing Room
        • Other Facilities
      • Using Facilities
    • Our History
    • Collections
    • Student Advisory Council
    • Diversity
    • Join Our Team
    • Strategic Plan
      • Strategic Priorities
      • Process
    • Governance/Tenure and Promotion Policies
    • Contact
      • General Inquiries
      • Report an Issue
      • Request Photos & Materials
  • Admissions
    • Undergraduate Admissions
    • Graduate Admissions
    • Cost, Aid & Scholarships
    • Visit Us
    • Request Information
  • Academics
    • Undergraduate Programs
      • BA in Journalism
        • News Reporting & Editing
        • Public Relations
        • Social and Digital Media
      • BA in Media
        • Cinema and Media Studies
        • Fashion Media
        • Film, Television and Digital Production
        • Interactive and Digital Media
        • Media Advertising
        • Media Management, Law and Policy
        • Media Science
        • Media Technologies, Games and Culture
        • Sports Media
      • BFA in Cinematic Arts
      • BS in Game Design
    • Graduate Programs
      • M.S. in Media
        • Data Journalism
        • Documentary/ Nonfiction Production
        • Journalism
        • Management
        • Strategic Communication
      • M.A. in Media Arts & Sciences
      • Ph.D. in Media Arts & Sciences
    • Minors & Certificates
    • Honors Programs
    • Courses
    • Precollege Programs
  • Research
    • Centers, Affiliates & Partners
    • Student Opportunities
  • Career Prep
    • For Employers
    • Career Possibilities
    • Internships
  • Student Experience
    • Travel Opportunities
    • Student Work Gallery
      • Gallery Archive
    • Student Organizations
    • Media Living Learning Center
  • People
    • Leadership
    • Faculty Directory
    • Staff Directory
    • Graduate Student Directory
    • Student Ambassador Directory
  • News & Events
    • News
    • Events
  • Current Students
    • Advising
      • Undergraduate Advising
      • Graduate Advising
    • Career Prep & Internships
      • Finding Internships & Jobs
      • Job Listings
      • Applying for Internship Courses
    • Get Involved
      • Managing and Creating Organizations
      • Peer Mentors
      • Student Ambassadors
      • Graduate Association
      • Honors Programs
      • Part-Time Jobs
    • Courses & Registration
    • Scholarships & Financial Aid
      • Undergraduate Scholarships
      • Graduate Scholarships
    • Student Support
    • Technology
      • Game Design Laptops
      • Connect2 Troubleshooting
      • Course Websites
      • Website Profiles
    • Travel Opportunities
  • Alumni & Giving
    • Giving to the School
    • Media School Alumni Board
      • Nominations
    • Distinguished Alumni Awards
    • Alumni Stories
    • Class Notes
    • Subscribe to the Newsletter
    • LA Council Members
    • Scholarship Directory

The Media School

  • Home
  • About
    • Facilities
    • Our History
    • Collections
    • Student Advisory Council
    • Diversity
    • Join Our Team
    • Strategic Plan
    • Governance/Tenure and Promotion Policies
    • Contact
  • Admissions
    • Undergraduate Admissions
    • Graduate Admissions
    • Cost, Aid & Scholarships
    • Visit Us
    • Request Information
  • Academics
    • Undergraduate Programs
    • Graduate Programs
    • Minors & Certificates
    • Honors Programs
    • Courses
    • Precollege Programs
  • Research
    • Centers, Affiliates & Partners
    • Student Opportunities
  • Career Prep
    • For Employers
    • Career Possibilities
    • Internships
  • Student Experience
    • Travel Opportunities
    • Student Work Gallery
    • Student Organizations
    • Media Living Learning Center
  • People
    • Leadership
    • Faculty Directory
    • Staff Directory
    • Graduate Student Directory
    • Student Ambassador Directory
  • News & Events
    • News
    • Events
  • Search
  • Current Students
  • Alumni & Giving
  • Home
  • People
  • Profile

Sung Hyun Lee

PhD student | Graduate assistant instructor

Pronouns:
She/her

Contact Information

Office Hours:
By appointment.
Email:
sunghlee@iu.edu

Social Media

  • linkedin

Research and Creative Interests

  • game
  • Interactive Media
  • Social Media Strategies
  • Strategic Communication
  • Branded entertainment
  • Community(Fandom, gamers)
  • Engagement
  • experiential & collaborative learning
  • storytelling

Biography

Sung-hyun Lee is a Ph.D. student in The Media School. Her research interest lies in the engagement power of storytelling in experiential entertainment content. From an entertainment industry perspective and user perspective, she examines the benefits of video games and social media as collaborative activity , emotionally supportive, or increasing creativity tools.

Before her current Ph.D. program, she worked as a project manager and strategic experience designer, producing attractions experiences connected with Korean TV content and movies in the physical spatial area. Last eight years, she participated in developing a new type of theme park project at the Korean conglomerate CJ Group, which holds the largest media and entertainment company, CJ ENM. CJ ENM is well-known for supporting behind the Oscar winner movie ‘ Parasite’. She led the ‘K-Myth zone’, which covers the mythical Korean story and interaction technology-based development. That was one of six zones in the theme park project, and collaborated with many partners: The Hettema Group, Forrec, BCG Digital Ventures, and so on. Before the theme park project, she contributed to various types of integrated experiential Hallyu festivals such as KCON LA and Tokyo, MAMA(m.net Asia Music Award) from CJ ENM as an associate manager of branding and marketing unit in CJ Group.

 

Sung-hyun received her M.A. degree in Media Arts and Sciences from Indiana University in May 2022. She earned her MBA degree at the Korea Advanced Institute of Science and Technology(KAIST) and her B.A. degree as a double major in Journalism and Korean literature(Contemporary) at Sogang University in Seoul, South Korea.

Related News

  • 20 Media School students, faculty to present at ICA conference
  • 19 Media School faculty, students participate in AEJMC conference
  • 20 students complete graduate degrees
  • Media School faculty, students study PR messaging, reputational perception
  • 19 Media School faculty, students to present at AEJMC conference
  • Leadership
  • Faculty Directory
  • Staff Directory
  • Graduate Student Directory
  • Student Ambassador Directory

The Media School social media channels

  • Faculty & Staff Intranet
  • Twitter
  • Facebook
  • Instagram
  • YouTube
  • LinkedIn

Indiana University

Accessibility | College Scorecard | Privacy Notice | Copyright © 2025 The Trustees of Indiana University