Junghyun Moon
PhD Candidate / Associate Instructor / Research Assistant
Contact Information
Biography
Junghyun Moon is a Ph.D. candidate in The Media School. He received his bachelor’s and master’s degrees in Journalism and Mass Communication from Sungkyunkwan University, Seoul, South Korea. After receiving his master’s degree, he worked as a researcher in the National Credit Union Federation of Korea (NACUFOK) for several years. The primary foci of his research interest lie in political information processing and public perceptions of media.
Manuscripts Under Review & In Progress
Browning, N., Lee, E., Moon, J., & Moon, B. (in progress). For the company or the cause?: How fit and political partisanship influence economic and ethical outcomes of corporate social responsibility and organizational advocacy.
Publications.
Moon, J., & Peifer, J. T. (in press). Explaining mainstream news media use in the context of the COVID-19 pandemic: The roles of partisanship, perceptions of threat, negative emotions, and news media trust. Mass Communication and Society.
Moon, J., & Peifer, J. T. (in press). Antecedents to perceived news media importance and motivations for newspaper use: A needs-based framework. Newspaper Research Journal.
Heo, Y. J., Moon, J., Jones-Jang, S. M., & Chung, S. (2024, published online) Why do people underestimate polling effects? Examining the gap between actual and perceived polling effects. Mass Communication and Society. https://doi.org/10.1080/15205436.2024.2308840
Chung, S., Heo, Y. J., & Moon, J. (2018). Perceived versus actual polling effects: Biases in perceptions of election poll effects on candidate evaluations. International Journal of Public Opinion Research, 30, 420-442. http://doi.org/10.1093/ijpor/edx004
Moon, J., & Chung, S. (2018). Testing overestimation of polling effect on other voters and underestimation of polling effect on oneself: Perceived and actual bandwagon and underdog effect of election polls. Korean Journal of Journalism and Communication Studies, 62(3), 7-36.
Selected Conference Papers & Presentations.
Moon, J. (January 19, 2024). Developing a new measure of polling distrust. Democracy in flux: Political communication across borders and boundaries, Virtual Symposium.
Heo, Y. J., Chung, S., & Moon, J. (May 21-25, 2020). When private opinion meets public opinion: Actual impact and biases in poll effect perceptions. Paper presented at the 70th Annual Conference of the International Communication Association. Gold Coast, Australia (Changed to online presentation).
Moon, J., & Chung, S. (May 28, 2019). Actual versus perceived polling effects on candidate evaluation: Underestimated effect on oneself but overestimated effect on other voters. Paper presented at the 69th Annual Conference of the International Communication Association, Washington, D.C.
Moon, J. (November 7, 2015). The effect of election poll reports on voter’s candidate evaluation: The difference between the actual effect and the perceived effect. Paper presented at the Annual Conference of the Korean Associations for Broadcasting and Telecommunication Studies, Yongin, Korea. (Best Conference Paper Award)
Chung, S., Heo, Y. J. & Moon, J. (August 7, 2015) The actual and perceived effects of election poll coverage on candidate evaluations. Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication, San Francisco, CA.
Heo, Y. J., & Moon, J. (February 9, 2015). The actual and perceived effect of election poll coverage on candidate evaluations of self and others. Paper presented at the Graduate Students’ Conference of the Korean Society for Journalism and Communication Studies, Daejeon, Korea.