Ines Hyunju Yu is a Ph.D. student in the Media School. Her research interest lies in two areas: media industry and video game / interactive media. She has investigated how online gameplay influences the social capital of game players, and how the characteristics of media contents influence consumer attitudes or the success of the contents themselves. Her current research focuses on how certain features of video games affect the experience of game players.
She received her M.A. degree in Media Communication and B.A. with majors in English and Studies of Glocal-Cultural Contents in Sungkyunkwan University, Seoul, South Korea. She worked in Jupiter Telecommunications Co., Ltd., one of the leading Cable TV companies in Japan, before receiving her M.A. degree.
Peer-Reviewed Publications
Yu, I. H. & Kim, H. (2020). The Influence of Characteristics of Independent Media Creator Contents on Purchase Intention: Focusing on the Mediating Effect of Brand Authenticity. The Journal of the Korea Contents Association, 20(1), 45-59.
Conference Papers
Yu, I. H. (June 2019). The Influence of Online and Offline Relationship Factors on the Social Capital of Game Users. Paper presented to the 2019 Fall Conference of Korea Entertainment Association, Seoul, South Korea
Yu, I. H. & Kim, H. (April 2019). The Influence of Characteristics of Independent Media Creator Contents on Consumer Attitude and Purchase Intention. Paper presented to the Spring Conference of Korean Association for Broadcasting & Telecommunication Studies, Jeju, South Korea.
Awards, Grants, and Fellowships
Outstanding Academic Award -Graduate School, Sungkyunkwan University
