The Media School is offering five two-week intensive courses Aug. 10-21.
The classes will explore hot topics across a variety of media forms. They will feature a mix of in-person and online instruction and are available to any IU Bloomington student.
MSCH-J360: Hacks and Flacks
Hacks and Flacks reveals the real-life stories behind shows such as “House of Cards,” “Scandal” and “The West Wing,” introducing students to the world inhabited by journalists chasing the facts and strategic communicators giving them the version that suits their goals.
Students will walk through a short, recent history of public affairs, from the Pentagon Papers and Watergate, to HIV/AIDS and Iraq, learning lessons that will help them grasp the communications principles and theories woven through the COVID-19 pandemic. They will learn from speakers, readings, short films and role play that turns them into journalists (hacks) and public affairs officers (flacks).
Instructors: Professor of practice Elaine Monaghan and lecturer Dave Groobert
Schedule: 8:30 a.m. to noon Monday through Friday
Location: Franklin Hall 310
Credit hours: 3
MSCH-J360: Disruptors: Internet Industries
More than ever, we live in the disruption industry, a world where entrepreneurs who leverage digital technologies and change the rules drive the way we think, socially interact, create financial and cultural wealth, and live. But the disruption industry didn’t happen in a vacuum.
What is the cultural mindset of tech entrepreneurs? How and why did the rise of Silicon Valley occur? What are the economic, social, financial and legal forces they have to contend with and wrestle to shake things up? And where will YOU take us from here? This course explores how disruption has dominated the internet industry.
Instructor: Associate professor Julien Mailland
Schedule: 8:30 a.m. to noon Monday through Friday
Location: Franklin Hall 312
Credit hours: 3
MSCH-J360: Media Literacy
Today’s students do not discriminate between the “media world” and the “real world,” instead experiencing a single, seamless reality of mediated and non-mediated information. Their need to understand and deal with the nature and effects of various media content and channels has never been greater.
The purpose of this class is to develop media literacy skills in relation to issues including public health, social media, political news and information and many others. The course involves selected readings, lectures, class discussions and projects involving deeper analysis of how media work, the confluence of media portrayals and social communication, and how to better understand the media landscape.
Instructor: Associate professor Bryant Paul
Schedule: 12:30-4 p.m. Monday through Friday
Location: Franklin Hall 310
Credit hours: 3
MSCH-J360: Communicating Through Visuals
The art of communication is not limited to words, and the digital media landscape has given birth to a revolution in how ideas and thoughts are communicated to audiences. For students interested in becoming experts in communication methods, it is increasingly important to understand how to effectively communicate ideas by way of visual means.
This course invites students to learn how the process of communicating through visuals occurs, and how to harness the power of that form of communication. In this class, students will learn how to think and communicate via visual means, by using metaphors, similes, exaggeration, contrast and analogies to express complex ideas in memorable ways.
Instructor: Professor of practice William Schwab
Schedule: 12:30-2:50 p.m. Monday through Friday
Location: Franklin Hall 312
Credit hours: 2
MSCH-J360: Sport, Crisis, and Coronavirus
The coronavirus outbreak in early March upended the normal order of things in many aspects of society. One of the most publicly impacted areas was the sports industry, which saw league and tournament play canceled across the globe, and which has publicly struggled with how, why and whether to restart seasons.
Sport entities have had to balance health and safety concerns with financial concerns, and many organizations have experienced budgetary cuts, labor strife and active questioning from government and society about the safety and propriety of their plans. This course explores these areas by looking at the crisis response and media management of professional sports leagues, the International Olympic Committee and the NCAA during the cancellation of sports due to COVID-19.
Instructor: Assistant professor Lauren Smith
Schedule: 12:30-2:50 p.m. Monday through Friday
Location: Franklin Hall 114
Credit hours: 2
