Lin, Potter present research at Society for Psychophysiological Research meeting
Doctoral student Yuxian “Yuki” Lin and professor and Director of Graduate Studies Rob Potter presented “Beyond Button Pressing: The Effect of Meaningfulness on Arousal Response to Decision Making in Interactive Video” during the Society for Psychophysiological Research’s annual meeting from Sept. 27-Oct. 1.
The presentation covered their study investigating the influence of decision meaningfulness on an audience’s arousal response during interactive videos. The study introduced a 30-minute interactive video to its audience, and participants were randomly assigned to a condition where they made a sequence of seven multiple-option decisions that were either meaningful or non-meaningful. Physiological data was collected and time-locked during the video presentation.
Lin and Potter found that viewers making non-meaningful decisions showed a diminishing arousal response increase with each subsequent decision made. On the other hand, those making meaningful decisions experienced greater arousal response increases as the video progressed.
Lin’s research focuses on understanding the cognitive, emotional, and social demands of interactive media technologies. These interactive media technologies include AR/VR, video games, and human-computer interactions.
Potter researches the impact of sound on information processing of media from a psychophysiological perspective. His work has been published in “Media Psychology,” “Communication Research,” “Communication Monographs,” and “Journal of Advertising.” In 2023, he was named a Fellow of the International Communication Association.