Lin, Potter present research at Society for Psychophysiological Research meeting
![A headshot of Yuxian "Yuki" Lin.](https://data.mediaschool.indiana.edu/news-events/wp-content/uploads/sites/2/2023/10/Yuxian-Yuki-Lin-2021-385x257.jpg)
Doctoral student Yuxian “Yuki” Lin and professor and Director of Graduate Studies Rob Potter presented “Beyond Button Pressing: The Effect of Meaningfulness on Arousal Response to Decision Making in Interactive Video” during the Society for Psychophysiological Research’s annual meeting from Sept. 27-Oct. 1.
The presentation covered their study investigating the influence of decision meaningfulness on an audience’s arousal response during interactive videos. The study introduced a 30-minute interactive video to its audience, and participants were randomly assigned to a condition where they made a sequence of seven multiple-option decisions that were either meaningful or non-meaningful. Physiological data was collected and time-locked during the video presentation.
Lin and Potter found that viewers making non-meaningful decisions showed a diminishing arousal response increase with each subsequent decision made. On the other hand, those making meaningful decisions experienced greater arousal response increases as the video progressed.
![Rob Potter](https://data.mediaschool.indiana.edu/news-events/wp-content/uploads/sites/2/2018/12/Rob-Potter_web-385x273.jpg)
Lin’s research focuses on understanding the cognitive, emotional, and social demands of interactive media technologies. These interactive media technologies include AR/VR, video games, and human-computer interactions.
Potter researches the impact of sound on information processing of media from a psychophysiological perspective. His work has been published in “Media Psychology,” “Communication Research,” “Communication Monographs,” and “Journal of Advertising.” In 2023, he was named a Fellow of the International Communication Association.