Lee to present award-winning paper at international PR conference
Doctoral candidate Ejae Lee will present at the 26th International Public Relations Research Conference. The conference will be March 2-4 in Orlando, Florida.
She will present her paper, “Measuring perceived authenticity in corporate social advocacy,” which focuses on how researchers can measure authenticity in corporate social advocacy.
Lee developed a measurement scale of perceived authenticity in corporate social advocacy by conducting online surveys and refining the measures to strengthen reliability and validity. This measurement scale will help communication professionals plan, implement, and evaluate social advocacy campaigns.
Lee earned the Fullintel Media Insights and Impact Award, which recognizes a top-ranked research paper focused on showing impact, for her paper.
Lee also presented at last year’s IPRRC, where she earned the University of Miami School of Communication Top Student Paper Award.