Kraus, Myrick study earns top paper at NCA
A published study by doctoral student Ashley Kraus and assistant professor Jessica Gall Myrick has won a top faculty paper award from the Mass Communication Division of the National Communication Association.
The paper, “Feeling Bad About Feel-Good Ads: The Emotional and Boy-Image Ramifications of Body-Positive Media,” is one of four to receive the award. It assesses the emotions experienced in response to a body-positive advertisement, in comparison to those experienced while viewing a standard beauty ad. The study concluded that the body-positive ads did not seem to cause changes in viewers’ perceptions of an ideal body.
The award will be presented at the NCA conference in November.
Kraus has won two top paper awards from the NCA in the past two years. This year, she was the only student lead author to win a top faculty award.