Browning paper published in Corporate Communications
“Comprehending CSR messages: applying the elaboration likelihood model” by assistant professor Nicholas Browning was recently published in Corporate Communications.
The paper investigates effects on consumer judgments of organizational images after exposure to a corporate social responsibility message.
Browning co-authored the paper with Osenkor Gogo of Newmont Ghana Gold Ltd and Marvin Kimmel of the University of Georgia.
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