Loose Change, Joe Rogan, and Conspiracy Theory Entertainment
8:50 a.m. EDT | 2:50 p.m. CET
The distinction between conspiracy theory and entertainment media which discuss it is murky at best. Loose Change: 1st Edition, for example, is an 80-minute 9/11 conspiracy theory bonanza written and produced in 2005 by Korey Rowe and Dylan Avery. Despite its outlandish claims about imposter Bin Ladens and the relative melting temperature of steel beams, the film accumulated more than 10 million views in its first year, becoming one of the first real viral videos. Although few would argue that reading Joseph McElroy’s 9/11 conspiracy novel Cannonball is equivalent to an endorsement of radical conspiracy belief, both the novel and Loose Change exist in the tenuous sphere of conspiracy entertainment. Beginning with Loose Change and moving through a variety of literature (Foucault’s Pendulum, and Joseph McElroy’s Cannonball), films (The Parallax View, Behind the Curve, Plandemic), and podcasts (The Joe Rogan Experience, Knowledge Fight, Behind the Bastards) this paper explores the gamut of conspiracy theory as entertainment to address two primary questions. First, can we draw a distinct line between conspiracy theory and conspiracy entertainment? Second, at what point does the American pop interest in conspiracy theory open into endorsement or actual belief?