It Takes Two: The Permeability of Science Journalism to Public Relations
Assistant professor Suzannah Evans Comfort will present “It Takes Two: The Permeability of Science Journalism to Public Relations” as part of Penn State University’s SciComm Lecture Series, hosted by its Science Communication program.
The virtual lecture considers how journalists rely heavily on public relations professionals to act as interpreters of jargon-filled scientific studies, meaning PR may be even more influential in science news than in coverage of politics, economics and culture. This presentation examines one way to study this symbiotic relationship using a big-data approach and considers the implications to the field as well as to theories of media influence.
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