Get it Together
Two teams of students in Advertising Portfolio Workshop II took on software company Adobe as a real-life client and created a campaign to drive awareness and encourage the use of the application Adobe Stock among IU students. The students pitched their campaign to Adobe executives and University Information Technology Services, and the winning campaign will be implemented on all nine IU campuses.
This campaign, called “Get it Together,” draws on the insight that even though many students are procrastinators, they want to look like they “have it together,” and Adobe Stock can help achieve that goal.