Bill’s Dogs
Students in MSCH-J463 were tasked with creating a visual style guide for a (fictional) brand’s identity. This includes colors, logos and iconography, fonts, and other visual components. Students connect principles of graphic design to marketable imagery in this project.
Helland’s project imagines the brand for a modern hot dog restaurant that accentuates natural color and wood décor with a contemporary flare.
![The words](https://data.mediaschool.indiana.edu/student-gallery/wp-content/uploads/sites/3/2018/04/project4_helland-courtney-1-1000x750.jpg)
![From left to right, four blocks of color — red, brown, beige, and green.](https://data.mediaschool.indiana.edu/student-gallery/wp-content/uploads/sites/3/2018/04/project4_helland-courtney-2-1000x750.jpg)
![A small brown rectangle sits on top of a white background with the words](https://data.mediaschool.indiana.edu/student-gallery/wp-content/uploads/sites/3/2018/04/project4_helland-courtney-3-1000x750.jpg)
![Two signs — the left one beige and the right one red — with identical texts reading](https://data.mediaschool.indiana.edu/student-gallery/wp-content/uploads/sites/3/2018/04/project4_helland-courtney-4-1000x750.jpg)
![A series of four images show a dog drawn using ketchup as the face and a hot dog as its mouth, a neon sign that reads](https://data.mediaschool.indiana.edu/student-gallery/wp-content/uploads/sites/3/2018/04/project4_helland-courtney-5-1000x750.jpg)
![A series of four images make up a collage: in the upper left, a leather-looking object reads](https://data.mediaschool.indiana.edu/student-gallery/wp-content/uploads/sites/3/2018/04/project4_helland-courtney-6-1000x750.jpg)
![Square cropped thumbnail of The words](https://data.mediaschool.indiana.edu/student-gallery/wp-content/uploads/sites/3/2018/04/project4_helland-courtney-1-80x80.jpg)
![Square cropped thumbnail of From left to right, four blocks of color — red, brown, beige, and green.](https://data.mediaschool.indiana.edu/student-gallery/wp-content/uploads/sites/3/2018/04/project4_helland-courtney-2-80x80.jpg)
![Square cropped thumbnail of A small brown rectangle sits on top of a white background with the words](https://data.mediaschool.indiana.edu/student-gallery/wp-content/uploads/sites/3/2018/04/project4_helland-courtney-3-80x80.jpg)
![Square cropped thumbnail of Two signs — the left one beige and the right one red — with identical texts reading](https://data.mediaschool.indiana.edu/student-gallery/wp-content/uploads/sites/3/2018/04/project4_helland-courtney-4-80x80.jpg)
![Square cropped thumbnail of A series of four images show a dog drawn using ketchup as the face and a hot dog as its mouth, a neon sign that reads](https://data.mediaschool.indiana.edu/student-gallery/wp-content/uploads/sites/3/2018/04/project4_helland-courtney-5-80x80.jpg)
![Square cropped thumbnail of A series of four images make up a collage: in the upper left, a leather-looking object reads](https://data.mediaschool.indiana.edu/student-gallery/wp-content/uploads/sites/3/2018/04/project4_helland-courtney-6-80x80.jpg)