Student Work

Bill’s Dogs

Courtney Helland

Semester: Spring 2018

Categories: Graphic Design, Writing

Students in MSCH-J463 were tasked with creating a visual style guide for a (fictional) brand’s identity. This includes colors, logos and iconography, fonts, and other visual components. Students connect principles of graphic design to marketable imagery in this project.

Helland’s project imagines the brand for a modern hot dog restaurant that accentuates natural color and wood décor with a contemporary flare.

From left to right, four blocks of color — red, brown, beige, and green.

A small brown rectangle sits on top of a white background with the words

Two signs — the left one beige and the right one red — with identical texts reading

A series of four images show a dog drawn using ketchup as the face and a hot dog as its mouth, a neon sign that reads

A series of four images make up a collage: in the upper left, a leather-looking object reads

Student Work

Bill’s Dogs

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