Darn Tough Socks
Students Emma Gilles, Abigail Shavers, and Nicole Stawski created an integrated advertising campaign for Darn Tough Vermont in their MSCH-A450 Portfolio 1 course. Darn Tough Vermont is company that produces socks, but also offers a lifetime warranty on their socks, expanding their life span. Through this campaign Gilles, Shavers, and Stawski worked towards positioning Darn Tough Socks as the last pair of socks anyone would ever need, literally. The students showcased the company’s lifetime guarantee by placing the socks on creatures that have lasted beyond the human lifespan.
