Darn Tough Socks advertising campaign
Students Emma Gilles, Abigail Shavers, and Nicole Stawski created an integrated advertising campaign for Darn Tough Socks in their MSCH-A451 Advertising Portfolio II course. Darn Tough Socks is company that produces socks and offers a lifetime warranty on their product, expanding their life span.
Through this campaign Gilles, Shavers, and Stawski worked towards positioning Darn Tough Socks as the last pair of socks anyone would ever need, literally. The students showcased the company’s lifetime guarantee by placing the socks on creatures that have lasted beyond the human lifespan.
