Sydney Parrish NIL ad
Les Morris’ NIL Media Branding class — which consisted of 32 students — worked in three separate groups on the conceptual design for the Indianapolis Indians, which was their “client” for the semester. The goal of the campaign was to have IU women’s basketball player Sydney Parrish appear at an Indians game to help drive attendance. The Indianapolis Indians offered a special ticket discount off seats to all fans with an @iu.edu school email address for the game on Sunday, April 30, when Sydney Parrish signed autographs and threw the first pitch.
The graphics were reviewed and approved by the IU licensing and trademarks department. The link to access the discount is here: https://fevo.me/iustudent0430