Research and Creative Interests
- Public Relations
- Corporate Social Responsibility
- Strategic Communication
- Corporate Social Advocacy
Yanan Wu is a second-year M.S. student in strategic communication. Her research interests broadly lie in corporate social advocacy (CSA) and corporate social responsibility (CSR) in public relations. She is concerned about how CSA influences an organization’s reputation and relationship management and how companies can make strategic decisions on controversial social issues.
She earned her B.A. with a major in journalism at Bohai University, China. Before coming to the U.S., she studied and worked in Singapore for three years.