• Skip to Content
  • Skip to Main Navigation
  • Skip to Search

Indiana University Bloomington Indiana University Bloomington IU Bloomington

Open Search
  • Admissions
    • Undergraduate Admissions
    • Graduate Admissions
    • Cost, Aid & Scholarships
    • Visit Us
    • Request Information
  • Academics
    • Undergraduate Programs
      • BA in Journalism
        • News Reporting & Editing
        • Public Relations
      • BA in Media
        • Cinema and Media Studies
        • Film, Television and Digital Production
        • Interactive and Digital Media
        • Media Advertising
        • Media Management, Law and Policy
        • Media Science
        • Media Technologies, Games and Culture
        • Sports Media
      • BFA in Cinematic Arts
      • BS in Game Design
    • Graduate Programs
      • MS in Media
        • Data Journalism
        • Design and Production
        • Journalism
        • Management
        • Strategic Communication
      • MA in Media Arts & Sciences
      • PhD in Media Arts & Sciences
    • Minors & Certificates
    • Honors Programs
    • Courses
    • Precollege Programs
  • Research
    • Centers, Affiliates & Partners
    • Student Opportunities
  • Career Prep
    • Career Possibilities
    • Internships
    • For Employers
  • Student Experience
    • Travel Opportunities
    • Student Work Gallery
      • Gallery Archive
    • Service Learning
    • Student Organizations
    • Media Living Learning Center
  • People
    • Leadership
    • Faculty Directory
    • Staff Directory
    • Graduate Student Directory
    • Student Ambassador Directory
  • News & Events
    • News
    • Events
      • Past Events
    • Speaker Series
  • Student Portal
    • Advising
      • Graduate Advising
      • Undergraduate Advising
    • Career Prep & Internships
      • Finding Internships & Jobs
      • Applying for Internship Courses
    • Get Involved
      • Student Ambassadors
      • Managing and Creating Organizations
      • Graduate Association
      • Honors Programs
      • Part-Time Jobs
    • Courses & Registration
    • Scholarships & Financial Aid
      • Travel Funding
      • Undergraduate Scholarships
      • Graduate Scholarships
    • Student Support
    • Technology
      • Connect2 Troubleshooting
      • Course Websites
      • Website Profiles
    • Travel Opportunities
  • About
    • Governance Document
    • Facilities
      • Virtual Tour
      • Radio-Television Building
      • Reserving Space
      • Audio/Video Production Facilities
    • Our History
    • Collections
    • Dean’s Advisory Board
    • Diversity
    • Join Our Team
    • Contact
      • General Inquiries
      • Report an Issue
      • Request Photos & Materials
  • Alumni & Giving
    • Giving to the School
    • Alumni Association
      • Survey
      • Constitution
      • Nominations
    • Distinguished Alumni Awards
    • Alumni Stories
    • Class Notes
    • Subscribe to the Newsletter

The College of Arts + Sciences

The Media School

  • Home
  • Admissions
    • Undergraduate Admissions
    • Graduate Admissions
    • Cost, Aid & Scholarships
    • Visit Us
    • Request Information
  • Academics
    • Undergraduate Programs
    • Graduate Programs
    • Minors & Certificates
    • Honors Programs
    • Courses
    • Precollege Programs
  • Research
    • Centers, Affiliates & Partners
    • Student Opportunities
  • Career Prep
    • Career Possibilities
    • Internships
    • For Employers
  • Student Experience
    • Travel Opportunities
    • Student Work Gallery
    • Service Learning
    • Student Organizations
    • Media Living Learning Center
  • People
    • Leadership
    • Faculty Directory
    • Staff Directory
    • Graduate Student Directory
    • Student Ambassador Directory
  • News & Events
    • News
    • Events
    • Speaker Series
  • Search
  • Student Portal
  • About
  • Alumni & Giving
  • Home
  • People
  • Profile

Sung Un Yang

Professor

Contact Information

Office:
Franklin Hall (FF) M030K (Stack 2)
Office Hours:
Wednesday from 1pm to 2pm in ET via Zoom (https://iu.zoom.us/j/3152782706)
Email:
yang223@indiana.edu
Phone:
812-855-0078

Research and Creative Interests

  • Strategic Communication
  • Social Media Strategies
  • Organizational Communication Management
  • Public Relations
  • Public Diplomacy and Nation Branding

Biography

Sung-Un Yang, Ph.D. (University of Maryland), is a professor and teaches strategic communication, organizational communication management, social media communication strategies, and statistics courses at the Media School, Indiana University. Prior to joining the IU School of Journalism in 2012, Sung-Un was a tenured faculty in the Newhouse School of Public Communications, Syracuse University and served as the Newhouse Endowed Professor (2010-2012). In 2018, he served as Senior Associate Editor of Journal of Public Relations Research (JPRR), the official journal of AEJMC (Association for Education in Journalism and Mass Communication) Public Relations division.

Research Interests and Awards

His research focuses on relationship and reputation management in the context of public relationships with organizations; social media and communication effectiveness; and public diplomacy and nation branding. He has received numerous awards for his research, including the Best Doctoral Dissertation Award from International Communication Association (ICA) Public Relations Division and Top Research Paper Awards from major international conferences in his field including International Communication Association (ICA), Association for Education in Journalism and Mass Communication (AEJMC), Public Relations Society of America (PRSA), and others. About teaching, he also received the Meredith Teaching Excellence Recognition Award, a Provost’s Award for university-wide teaching excellence, at Syracuse University in 2009.

He currently serves on the editorial boards of Communication Research and Journal of Public Relations Research. With two books, several book chapters and international peer-reviewed conference papers, Dr. Yang has published numerous peer-reviewed articles in several top-tier academic journals in his field including Communication Research, Journalism & Mass Communication Quarterly, International Journal of Communication, Computers in Human Behavior, American Behavioral Scientist, Journal of Public Relations Research, Journal of Business Research, Journal of Communication Management, Corporate Reputation Review, and Public Relations Review, among others.

For the detailed list of publications, please see his Google Scholar profile or his ResearchGate profile.

Selected Publications

  • Browning, N., Yang, S.-U., Kim, T., Lee, E., & Park, Y. (2019). Do ethics matter? Investigating donor responses to primary and tertiary ethical violations. Journalism & Mass Communication Quarterly, 96(4), 1145-1171. https://doi-org.proxyiub.uits.iu.edu/10.1177/1077699019835903
  • Yang, S.-U. (2018). Effects of government dialogic competency: The MERS outbreak and implications for public health crises and political legitimacy. Journalism & Mass Communication Quarterly, 95(4), 1011-1032. https://doi-org.proxyiub.uits.iu.edu/10.1177/1077699017750360
  • Rim, H., Yang, S.-U., & Lee, J. (2016). Strategic partnerships with nonprofits in corporate social responsibility (CSR): The mediating role of perceived altruism and organizational identification. Journal of Business Research, 69(9), 3213-3219. https://doi.org/10.1016/j.jbusres.2016.02.035
  • Yang, S.-U., & Cha, H. (2015). Effects of organization-public relationships on organizational reputation. In J. A. Ledingham, Y. Ki, & J. Kim (Eds.), Public relations as relationship management: A relational approach to the study and practice of public relations (pp. 114-129). New York: Routledge.
  • Lim, J., Nicholson, J., Yang, S.-U., & Kim, H. (2015). Online authenticity, popularity, and the “Real Me” in a microblogging environment. Computers in Human Behavior, 52, 132-143. https://doi.org/10.1016/j.chb.2015.05.037
  • Yang, S.-U., Kang, M., & Cha, H. (2015). A Study on Dialogic Communication, Trust, and Distrust: Testing a Scale for Measuring Organization-Public Dialogic Communication. Journal of Public Relations Research, 27(2), 175-192. https://doi-org.proxyiub.uits.iu.edu/10.1080/1062726X.2015.1007998
  • Golan, G., Yang, S.-U., & Kinsey, D. (2014). International Public Relations and Public Diplomacy: Communication and Engagement. New York: Peter Lang Publishing.
  • Yang, S.-U., Kang, M., & Johnson, P.  (2010). Effects of narratives, openness to dialogic communication, and credibility on engagement in crisis communication through organizational blogs. Communication Research, 37(4), 473-497. https://doi-org.proxyiub.uits.iu.edu/10.1177/0093650210362682
  • Yang, S.-U., & Lim, J. (2009). The effects of blog-mediated public relations on relational trust. Journal of Public Relations Research, 21(3), 341-359. https://doi-org.proxyiub.uits.iu.edu/10.1080/10627260802640773
  • Yang, S.-U. (2007). An integrated model for organization-public relational outcomes, organizational reputation, and their antecedents. Journal of Public Relations Research, 19(2), 91-121. https://doi-org.proxyiub.uits.iu.edu/10.1080/10627260701290612

Related News

  • Yang elected editor of PR journal
  • 23 faculty, students to present at NCA convention
  • 40 Media School students, faculty to present research at ICA conference
  • JMCQ study: Ethical misconduct by nonprofits harms attitudes, donations
  • Browning, Yang present research on effects of companies’ ethical missteps
  • Leadership
  • Faculty Directory
  • Staff Directory
  • Graduate Student Directory
  • Student Ambassador Directory

The Media School resources and social media channels

  • Faculty & Staff Intranet
  • Twitter
  • Facebook
  • Instagram
  • YouTube

Indiana University

Accessibility | Privacy Notice | Copyright © 2021 The Trustees of Indiana University