Sung-Un Yang
Professor
Contact Information
Research and Creative Interests
- Strategic Communication
- Social Media Strategies
- Organizational Communication Management
Biography
Sung-Un Yang, Ph.D. (University of Maryland), is the Ralph Winslow Professor of the IU Media School and teaches strategic communication courses at Indiana University. Before joining the IU School of Journalism in 2012, Sung-Un was a tenured faculty in the Newhouse School of Public Communications at Syracuse University and served as the Newhouse Endowed Professor. Since 2022, he has served as Editor-in-Chief of the Journal of Public Relations Research (JPRR), the official journal of AEJMC (Association for Education in Journalism and Mass Communication) Public Relations division.
Research Interests and Awards
Sung-Un’s research focuses on strategic communication management including public relationships with organizations, organizational reputation management, social media and communication effectiveness, and public diplomacy. He has received numerous awards for his research, including the Best Doctoral Dissertation Award from the International Communication Association (ICA) Public Relations Division and Top Research Paper Awards from most of the major international conferences in his field, including the International Communication Association (ICA), Association for Education in Journalism and Mass Communication (AEJMC), Public Relations Society of America (PRSA), IPRRC (International Public Relations Research Conference), and others.
Regarding his teaching, Sung-Un received the Meredith Teaching Excellence Recognition Award, a Provost’s Award for university-wide teaching excellence, at Syracuse University. At Indiana University, Sung-Un received the Indiana University Board of Trustees Teaching Award.
Sung-Un currently serves on the editorial boards for several peer-reviewed journals, including Communication Research, Communication Theory, and Journal of Public Relations Research. With two books, several book chapters, and numerous international peer-reviewed conference papers, he has published numerous peer-reviewed articles in top-tier academic journals in his field, including Communication Research, Journalism & Mass Communication Quarterly, International Journal of Communication, Computers in Human Behavior, American Behavioral Scientist, Journal of Public Relations Research, Journal of Business Research, Journal of Communication Management, Corporate Reputation Review, and Public Relations Review, among others. Sung-Un has been listed as a top scientist (World Top 2% Scientists List) in Stanford University School of Medicine research published in 2023.
For a detailed list of publications, please see his Google Scholar profile.
Selected Publications
- Kim, Y., Lee, E., Kang, M., & Yang, S.-U. (2023). Understanding employee behavioral impacts of authentic leadership and employee-organization relationships in problematic working conditions. Management Communication Quarterly, 37(1), 64-98. https://doi.org/10.1177/08933189221085562
- Yang, S-U., Kang, M. Kim, Y., & Lee, E. (2022). The effects of leadership in corporate social advocacy on positive employee outcomes. Journal of Public Relations Research, 34(6), 293-316. https://doi.org/10.1080/1062726X.2022.2123331
- Browning, N., Yang, S.-U., Park, Y., Lee, E., & Kim, T. (2019). Do ethics matter? Investigating donor responses to primary and tertiary ethical violations. Journalism & Mass Communication Quarterly, 96(4), 1145-1171. https://doi-org.proxyiub.uits.iu.edu/10.1177/1077699019835903
- Yang, S.-U. (2018). Effects of government dialogic competency: The MERS outbreak and implications for public crises and political legitimacy. Journalism & Mass Communication Quarterly, 95(4), 1011-1032. https://doi-org.proxyiub.uits.iu.edu/10.1177/1077699017750360
- Rim, H., Yang, S.-U., & Lee, J. (2016). Strategic partnerships with nonprofits in corporate social responsibility (CSR): The mediating role of perceived altruism and organizational identification. Journal of Business Research, 69(9), 3213-3219. https://doi.org/10.1016/j.jbusres.2016.02.035
- Yang, S.-U., & Cha, H. (2015). Effects of organization-public relationships on organizational reputation. In J. A. Ledingham, Y. Ki, & J. Kim (Eds.), Public relations as relationship management: A relational approach to the study and practice of public relations (pp. 114-129). Routledge.
- Lim, J., Nicholson, J., Yang, S.-U., & Kim, H. (2015). Online authenticity, popularity, and the “Real Me” in a microblogging environment. Computers in Human Behavior, 52, 132-143. https://doi.org/10.1016/j.chb.2015.05.037
- Yang, S.-U., Kang, M., & Cha, H. (2015). A Study on Dialogic Communication, Trust, and Distrust: Testing a Scale for Measuring Organization-Public Dialogic Communication. Journal of Public Relations Research, 27(2), 175-192. https://doi-org.proxyiub.uits.iu.edu/10.1080/1062726X.2015.1007998
- Golan, G., Yang, S.-U., & Kinsey, D. (2014). International public relations and public diplomacy: Communication and engagement. Peter Lang Publishing.
- Yang, S.-U., Kang, M., & Johnson, P. (2010). Effects of narratives, openness to dialogic communication, and credibility on engagement in crisis communication through organizational blogs. Communication Research, 37(4), 473-497. https://doi-org.proxyiub.uits.iu.edu/10.1177/0093650210362682
- Yang, S.-U., & Lim, J. (2009). The effects of blog-mediated public relations on relational trust. Journal of Public Relations Research, 21(3), 341-359. https://doi-org.proxyiub.uits.iu.edu/10.1080/10627260802640773
- Yang, S.-U. (2007). An integrated model for organization-public relational outcomes, organizational reputation, and their antecedents. Journal of Public Relations Research, 19(2), 91-121. https://doi-org.proxyiub.uits.iu.edu/10.1080/10627260701290612