Ph.D. Student and Associate Instructor
Research and Creative Interests
- media effects
- Political Communication
- Health Communication
- Global journalists
- Journalism Studies
- Media Perceptions
Kevin Mudavadi is a Ph.D. student in the Media School at Indiana University. He received his MA in Communication Studies from United States International University-Africa (USIU-Africa) and BA in Communication Studies from St. Paul’s University Kenya. His research interests revolve around the role of dis/misinformation content on digital media on individual decisions. Additionally, he is interested in the intersection of journalistic and audiences’ media role perception, misinformation, and media trust. He has conducted research on misinformation and journalism in Kenya and the US.
Kevin is the Fall 2021 Recipient of the Kern Scholarship for Innovation in Journalism Award. The award provides financial support to the Media School, Indiana University-Bloomington graduate students for projects that encourage research and experimentation in new journalistic concepts, content, and techniques. He has a book chapter published by the African Feminism and Heinrich-Böll-Stiftung Foundation.
- Mudavadi K. C. (2020). Patriarchy and Print Media Coverage in Kenya: An Analysis of Newspaper Framing of Women Politicians in Pre-And-Post 2017 General Election. In Challenging patriarchy: The role of patriarchy in the roll-back of democracy. eds. C. Kioko, R. Kagumire, & M. Matandela, 101-115. Heinrich Böll Stiftung.
- Mudavadi, K. C., Nduhiu, N., Ochieng, L., Muriithi, M. & Odhiambo, C. (2017). Uses and Gratifications Approach to the Use of Facebook among Kenyan University Students. African Multidisciplinary Journal of Research, 2(2), 83-106.
Selected Learned Conferences & Symposia
- Tully, M., Madrid-Morales, D., Layire, D., Mudavadi, K. C., & Matanji, F. (2022, August). Fact-checking as Process and Product: How Kenyan and Senegalese Media Professionals Combat Misinformation. 105th Annual Association for Education in Journalism and Mass Communication Conference – AEJMC (Detroit, Michigan).
- Mudavadi, K. C., Tully, M., & Lomoywara, D. B. (2022, May). Exploring Kenyans’ Interactions with Misinformation on WhatsApp. 72nd Annual International Communication Association Conference – ICA (Paris, France).
- Mudavadi, K. C., Tully, M., Madrid-Morales, D., Layire, D., & Matanji, F. (2022, May). Understanding Roles, Responsibilities, and Regulation for Addressing Misinformation in Kenya. The 2022 African Digital Media Conference – Birmingham Centre for Media and Cultural Research (Birmingham City University, Birmingham, UK).
- Tully, M., Mudavadi, K. C., & Lomoywara, D. B. (2020, August). Health Misinformation in Kenya. 103rd Association for Education in Journalism and Mass Communication Virtual Conference – AEJMC (University of California-San Diego, California, USA).
- Mudavadi, K. C. (2019, October). Patriarchy and Print Media Coverage in Kenya: An Analysis of Newspapers Framing of Women Politicians in pre-and-post 2017 General Election. 3rd Biennial African Studies Association of Africa Conference – ASAA (United States International University–Africa, Nairobi, Kenya).
- Mudavadi, K. C. (2019, October). A Spiral of Silence for Political Discourse: Examining A Comparison Analysis of The Digital Political Empowerment of The United States and Kenya During the Immediate Previous General Elections. 3rd Biennial Association of Africa Conference – ASAA (United States International University–Africa, Nairobi, Kenya).
- Mudavadi, K. C. (2019, September). A Uses and Gratifications Approach to Usage of Facebook among Kenya College Students. 1st International Symposium on Social Media (United States International University – Africa, Nairobi, Kenya).
- November 2021: Journalistic Migration or a Fresh Challenge to Traditional Media Gatekeeping? Kern Scholarship Award for Innovation in Journalism – $2,500
- October 2020: Effective Strategies to counter the spread of health misinformation around Covid-19 in Kenya and Senegal – $10,000.