Biography

Ejae Lee is a Ph.D. candidate in The Media School. Her research interest primarily lies on authenticity in public relations, especially how publics perceive the authenticity of an organization itself, its communications, and its actions and how the perceived authenticity can be established and contribute to building a solid and sustainable relationship between an organization and its publics. Her current research focuses on the effects of authentic communication and corporate social advocacy.

Ejae received her M.A. degree in Media Arts and Sciences from Indiana University in May 2018. She earned her B.A. degree in Law and M.A. degree in Mass Communication from Ewha Womans University in Seoul, South Korea.

Publications

Browning, N.P., Lee, E., Park, Y.E., Kim, T., & Collins, R. (2020). Muting or Meddling? Advocacy as a Relational Communication Strategy Affecting Organization-Public Relationships and Stakeholder Response. Journalism & Mass Communication Quarterly. https://doi.org/10.1177/1077699020916810

Kim, Y., Kang, M., Lee, E., & Yang, S-U. (2019). Exploring Crisis Communication in the Internal Context of an Organization: Examining Moderated and Mediated Effects of Employee-Organization Relationships on Crisis Outcomes. Public Relations Review, 45(3). https://doi.org/10.1016/j.pubrev.2019.04.010

Browning, N.P., Yang, S-U., Park, Y.E., Lee, E., & Kim, T. (2019). Do Ethics Matter? Investigating Donor Responses to Primary and Tertiary Ethical Violations. Journalism & Mass Communication Quarterly, 96(4), 1145-1171. https://doi.org/10.1177/1077699019835903

Selected Conference Papers

Lee, E. (August 2020). What makes organizational advocacy more effective? The moderating effect of the publics’ perceptions of issue polarization. Presented in the 103rd Annual Conference of the Association for Education in Journalism and Mass Communication. *2nd Place Student Competition Paper in Public Relations Division.

Lee, E., Kang, M., Kim, Y., & Yang, S-U. (March 2019). Examining the Effects of Symmetrical Internal Communication and Relationship Types on Job Satisfaction and Employee Engagement. Presented in the 22nd Annual International Public Relations Research Conference in Orlando, FL, United States.

Lee, E. (August 2018). Authenticity in Public Relations: The Effects on the Outcomes of Public Relationships. Presented in the 101st Annual Conference of the Association for Education in Journalism and Mass Communication, Washington, D.C., United States. *3rd Place Poster in 2018 Public Relations Division Scholar-to-Scholar Session

Lee, E. (March 2017). Explicating Authenticity in Public Relations.  Presented in the 20th Annual International Public Relations Research Conference in Orlando, FL, United States. *Top Student Paper Award sponsored by University of Miami School of Communication

Research Interests

Public Relations, Authentic Communication, Organization-Public Relationships, Corporate Social Advocacy, Social Media Strategies