Biography

Ejae Lee is a first-year doctoral student in the Media School, focusing on public relations. Her research interest primarily lies on authenticity in public relations, especially how publics perceive the authenticity of an organization itself, its communications, and its actions and how the perceived authenticity can be established and contribute to building a solid and sustainable relationship between an organization and publics. Her current research focuses on dialogic communication between organizations and publics and publics’ engagement in social media.

Ejae received her M.A. degree in Media Arts and Sciences from Indiana University in May 2018. She earned her B.A. degree in Law and M.A. degree in Mass Communication from Ewha Womans University in Seoul, Korea.

Publication

Browning, N.P., Yang, S-U., Park, Y.E., Lee, E., & Kim, T. (2019). Do Ethics Matter? Investigating Donor Responses to Primary and Tertiary Ethical Violations. Journalism & Mass Communication Quarterly. DOI: 10.1177/1077699019835903.

Conference Papers

Lee, E., Kang, M., Kim, Y., & Yang, S-U. (March, 2019). Examining the Effects of Symmetrical Internal Communication and Relationship Types on Job Satisfaction and Employee Engagement. Presented in the 22nd Annual International Public Relations Research Conference in Orlando, FL, United States.

Lee, E. (August 2018). Authenticity in Public Relations: The Effects on the Outcomes of Public Relationships. Presented in the 101st Annual Conference of the Association for Education in Journalism and Mass Communication, Washington, D.C, United States. *3rd Place Poster in 2018 Public Relations Division Scholar-to-Scholar Session

Browning, N.P., Yang, S-U., Park, Y.E., Lee, E., & Kim, T. (August 2018). Do Ethics Matter? Investigating Donor Responses to Primary and Tertiary Ethical Violations. Presented in the 101st Annual Conference of the Association for Education in Journalism and Mass Communication, Washington, D.C, United States.

Lee, E. (March 2017). Explicating Authenticity in Public Relations.  Presented in the 20th Annual International Public Relations Research Conference in Orlando, FL, United States. *Top Student Paper Award sponsored by University of Miami School of Communication

Research Interests

Public Relations, Authenticity, Organization-Public Relationships, Dialogic Communication, Publics’ Perceptions and Behaviors toward Organizations, Social Media Strategies